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Different Ways to Create (Notes from June 10 – June 16, 2019) July 3, 2019

Posted by Anthony in Digital, experience, finance, Founders, global, Hiring, Leadership, NFL, questions, social, Strategy, training, Uncategorized, WomenInWork.
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3 fantastic sounding women to start. One in VC and finance, discussing the difference between NYC and SF for her. The second compared in-house marketing strategy and outside influence. What’s that look like? How much control is there? Last, but certainly not least, was an author who discusses something that I’ve seen with family and my sister – the challenge of raising a child while balancing some semblance of normalcy in work. What’s expected from yourself? What should be reasonably expected from work? What’s a balance?

Those women: Erin Glenn, Julie Scelzo and Lauren Smith Brody.

A few sportsmen discussed data and capital. Sixers Innovation Lab and former exec for And1 mentioned how they think about growth in Philadelphia and the brand, who can they support in the community that can also help with the team. John Urschel, former Baltimore Raven, is a published mathematician now who discussed the influx of data collection and analysis among all sports and teams. What they can do makes a great athlete experience, fan experience and overall performance improves.

A plethora of rising stars followed, from Kanyi of Collaborative Fund to Sofia Colucci of Coors and the co-founders for SHINE text. Hope you enjoy my notes and you check out the podcast episodes!

  • Erin Glenn (@leeeringlenn), CEO of Quire (20min VC FF025)
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    • Entrepreneur as kid – day business for summer camps, then management consulting, IB and took a company public (econ consulting firm)
    • Got bug to start own thing in 2010 – joined KIXEYE in SF for 4 years, video game company
    • Wanted to go to NYC (as kid in OK) – went to meet w Betaworks, fell in love with Quire
      • Mutual conv to join Quire – loved it – equity crowdfund co
      • Venture-back co’s enabling portion to raise for community & mission
        • Min. investment is $2500 – supporting larger investments as well, up to $250k
    • Likelihood for investors to get taken advantage of – Title III discussion (investors with <$100k income/net worth can invest up to $2k or 5% of income)
    • Mattermark study on investor bases that exist and why people do invest
      • Investor and diversity – minority, gender, big differences in those that follow Mattermark or others
    • Crowd won’t provide scaling / grow money (the $50mil+ rounds), but community can help participation at a lower level
    • Motivation to invest, other than financial incentive – supporting company’s mission + founders, spurring economic growth + innovation
      • Real commitment to realize dreams, grow economy
    • Benefits with crowd investing for company – moral and psychological
      • Supporters of the company can invest, which is reinforcing for doing it – customers that are owners of the business spend more, loyal, etc
    • SF vs NY startup ecosystems and CEO role
      • Had joined Quire with 2 suitcases, dog and air mattress after 2 days there
      • CEO role – really fun and exhilarating with challenges daily, gained confidence at eliciting feedback from ideas
        • Coming up with better solutions and getting them to help because we don’t have all answers
      • Intensity and vibrancy, competitive spirit in NY even though it’s smaller-feeling
        • Want to take on SV and not give up the competitiveness
        • More female founders in NY – fashion, finance, media in senior executives trying new things
    • Favorite book: Magic Mountain ahead of WWII in Europe, Switzerland
    • Favorite blog: Fred Wilson’s and Tim Cook as favorite innovator
    • Gimlet Media (first investment), Kano, Duel as others
  • Julie Scelzo, executive creative director at McGarryBowen (Wharton XM)
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    • Talking about marketing difference between in house and outside
      • Going from Creative MD for Pandora to take on MGB AMEX
    • Moving from agency to internal at Facebook – not even a salary bump, but just felt right
      • Worked helping clients was rewarding but she missed creating
  • Lauren Smith Brody, author of The Fifth Trimester (Wharton XM)
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    • Discussion of parental leave in the workplace – if uneven with your partner, mixing it up or staggering
    • First 6 months as crucial for development – how to best alleviate this
      • Every person is different and has different attitudes
      • Nobody can generally be told how something may feel for them
    • Having the partner available in the first 6-9 months provides evidence that they’re capable, and can understand some of processes
    • First day of work being scary – moreso as a parent – train whole life to be in workplace
      • Can be comforting back at work, not so much for first days as a parent
  • Dilip Goswami, Molekule Air Filters (Wharton XM)
    • Being his father’s son, a typical engineer
    • Developing and deciding what part of product to have in house vs outside
      • Hybrid model
    • Having customer support and knowing it worked – shipping and using that as validation
  • Seth Berger, founder and CEO of And1, Sixers Innovation Lab (Wharton XM)
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    • Discussing how coaching basketball to young adults was so helpful
    • Marrying And1 with his passion for basketball and teaching and being around it
    • Sixers Innovation Lab – knew Josh from the 90s working on a failed internet co originally
      • Helping with capital up to $1mn and seeing 10x returns so far
  • John Urschel (@johnCurschel), Former lineman with Ravens, MIT mathematician (Wharton XM)
    • Talking about the lifelong balance of math / football from his memoir
    • Thinking about where analytics may be super exciting in sports – real-time strategy if they’re allowed the computers / data on-field/court
      • Tracking data is so strong, it’d be interesting to see what coaches may do to get there
  • Nathan Furr, Curtis Lefrandt, Innovation Capital author (Wharton XM)
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    • Author discussing how innovation costs resources
    • Talking with Marc Benioff and others for the most innovative leaders

 

 

 

 

  • Sofia Colucci, VP Innovation of Miller Coors (Measured Thoughts, Wharton)
    • Introducing a new brand, Cape Line, into the world
      • Usually a 1.5 – 2 year process for a corp this size
      • Cut it down and released in 2019, dropped the other project (Project Sprint)
    • Had already done market research, wanted a more healthy, alternative to beer for women – cocktails in a can
      • Packaging and what that would look like after tasting
  • Jennifer Pryce (@jennpryce), President CEO of Calvert Impact Capital (Wharton XM)
    • Impact capital and how they grade different companies on the degrees for investment
    • Infrastructure, seeing them surpass $1bn
  • Marah Lidey (@marahml), Naomi Hirabayashi, co-founders of SHINE app (Wharton XM)
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    • SHINE as a wellness app for meditation
      • Gaining ground with their superusers – seeking feedback
    • Self-care platform, weren’t sure how they attracted so many men – but it’s definitely catered to their experiecne
      • Reached out to one of the first superusers that was male to get his input and to have influencers help
    • Product-market fit and development was always based on how they wanted the app to be- what they were searching for
  • Kanyi Maqubela (@km), Partner @ Collaborative Fund (20min VC 094)
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    • From South Africa originally, investments into CodeAcademy, Reddit, AngelList, AltSchool, TaskRabbit
    • Founding employee of Doostang, attended Stanford Uni & worked on Obama campaign in 2008, as well
      • Dropped out of Stanford, compelled by interest to see other part of world – did a startup, $20mil of VC funding for a couple startups
        • Being young, decision to leave was easy but once he’d left, it was tough
        • Making friendships and lasting connections easily in college – some communities outside, in pro world, was rough
      • Met his partner, Craig, while finishing school and doing work in design – convinced him to help him with CF
    • Investors are those that believe in collaborative economy – nodes, peer-to-peer and nodes for networking
      • Every consumer/employee/companies have obligation to align interests and value sets
      • Looking at companies to focus on impact and values – aspirational culture as outcome of collaboration
    • For the fund – stage specialization or theme?
      • Theme may be time-efficient-oriented. Reminder that many of most successful people have skipped on massive wins multiple times over.
        • Altman mentioned about having a point of view and heuristic to drive decisions (whether it’s stage or theme)
    • Being a partner at 30 – GPs with skin in the game
      • As young, have to have been very successful early or came from money to get into the fund
      • Needs to prove himself but as younger, may have been very risk adverse in the sense he wasn’t free-swinging
        • Facebook went public 7 years (quick for industry, but not necessarily quick for a fund) – feedback loop timeframes
      • Million ways to market as investor, drive value as portfolio, data, theme or stage specific
        • Blog as high leverage marketing for himself, writing is how he clarifies his ideas to himself and the public
    • Limits and is very prescriptive for the networking aspect of VC, conferences – wife in medical school so when she’s free, he makes himself free
    • Accelerator / demo days as good for investing – he likes being first institutional round, but thinks demo day to discover is not their best way
      • Sometimes the due diligence for demo days of seeing what’s out there
      • He uses them to talk to other VCs, see source and deal flow – coopetition – high leverage, high marketing channel
      • His best way in is likely the portfolio companies under them – he looks for connections for new places and vouch for them
    • Naming Fidelity markdown of a bunch of companies – saying that private companies are being treated like they’re public companies
      • Realtime prospects that are valued – can go up or down, financing or not
      • Private crowdfunding to create liquidity, getting to cash flows and thinking about dividends, debt, crowdfunding – IPO bar is so painful
    • Fav book: Brothers Karamazov – Dostoevsky as “fiction bible”
    • Union Square Ventures as the one he looks up to – Benchmark, also (Read ebooks)
    • Concept of Founder-friendly – agency from founders holding them responsible, but becomes messy / complicated
    • Most recent investment at that time: CircleUp was series C, crowdfunding platform for CPG – other forms of financing for orgs will be transformed
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Innovative Investing (Notes from June 3 – June 9, 2019) June 25, 2019

Posted by Anthony in Automation, cannabis, Digital, education, experience, finance, Founders, global, Leadership, medicine, NFL, questions, social, Strategy, training, Uncategorized, WomenInWork.
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The primary theme of the week seemed to be how data can get pooled together to determine a signal and how to learn to seek the best way we, as individuals or teams, can discern valuable content to motivate actions on that information. Data is plenty – it’s a matter of gathering, curation, analysis and testing before putting it into action. This is done by any number and types of companies nowadays – this is a source of advantage seeking that forward-thinking ones make, in my opinion.

Since my notes were more detailed, I’ll try to keep this brief. The wonder people below hailed from banks (First Republic Bank), funds like Emerson Collective and Womens VCFund, marketing company like BEN or LikeFolio and then David Epstein’s Range, Sinead O’Sullivan’s work on space or the data Rohan Kumar collects with Azure Data.

Create a hypothesis. Test the hypothesis. Put into action, or iterate. Rinse, repeat. Good luck!

  • Samir Kaji, (@samirkaji) MD @ First Republic Bank (20min VC 093)
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    • Leading private bank and wealth management, before at SVB
    • 1999 – “anyone with a pulse could get a job” but he was working selling vacuum cleaners at dept store
      • Was told by family to get a real job – applied to first business SVB, got resume in and interview immediately before starting
      • First couple years were tough – learned a lot, but was 2004 until companies had scaled and were getting bigger
    • First 10 years were tech companies, series A and B and venture debt – post 2009 Lehman / Bear, went to venture group at SVB for 4 years
      • Made the move with a few others from SVB to First Republic, now leading team in micro-VC and early-stage tech co’s
    • Says the micro-VC is more entrepreneurial & collegial compared to extended stage VC’s
      • First fund is that you can get traction for a second or third one, fees as pressure – most likely why many people come from some wealth
        • Writing large checks as GP, as well
      • 2-2.5% management fees initially vs 1 / 25 or 1/30 model
      • 1999 – 2002 distribution was 0.9x and you’d get 10x return (whoops) – very difficult for funds to get 2-3x for LPs
    • Barriers to entry much smaller for $20-25million as compared to $500mln – institutional, etc — he can go to family friends and high net worth
    • Seed over next 5 years: contraction in space (wrong), but said there isn’t enough returns for funds to max it
      • 1100 in the 2000 year and burst
      • Continued prominence of Angelist platforms, maybe an integral part of the ecosystem
      • Starting to see use of data (Mattermark, CBInsights, SignalFire) to more efficiently identify and action at this level
    • Favorite book is Phil Jackson’s – behavioral psychology, Give and Take is another one
    • Really respects the pioneers of the industry and first-time fund-raisers
      • Mike Maples, Michael Deering, Steve Anderson, Jeff Clavier when it wasn’t a thought
    • Habit – reading book or blog post for 20min in the morning before email
      • Disconnect from audio / video devices and reflect for an hour
      • 2 hours a day for family/friends and disconnecting, as well
    • Thomas Redpoint, Mark Suster, Brad Feld, Strictly VC, Ezra at Chicago Ventures
    • Knows awesome fundraisers but terrible at returning capital – didn’t mention any
  • Collectively Driving Change, Laurene Powell Jobs and Ben Horowitz (a16z 5/27/2019)
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    • LPJ – founder, president of Emerson Collective
    • Grew up in NJ – father passed away in a plane accident when she was 3 – 3 children.
      • Mom remarried so there were 6 of them. Wooded area of NJ.
      • Core values and dedication to education to get out of the area.
      • She went to Upenn – first student from her high school that went to Ivy League – ~20% went on to more schools
    • Addressing East Palo Alto school as a volunteer to help – 1st talk, 0 had taken SATs
      • What happens when you’re first to graduate high school? What’s it mean to the information from family?
      • What happens to be first to want to go to college, thrive&complete it?
        • To have the aspiration, can be a leader in the family – translator, get sucked into all problems
      • Started with 25 freshmen – would have to come with friends for responsibility mechanisms – for College Track
        • 3000 high school students, 1000 college, 550 grads
    • Collective of leaders, innovators – education inequities, access and need for enhanced/robust curriculum
    • 10 year time horizons – getting them together is scheduled with Monday all-staff meetings (3×3 matrix of videos)
      • 5 cities, sometimes philanthropic speakers or reports
      • Discussion of reading as you fall behind through third grade before switching to reading to learn – already behind
    • XQ as SuperSchool dream – 17 of 19 will open in August
    • Caring about impact and solving problems, not wealth increasing – wants access to policy or money and not taxes
      • Judged Giving Pledge for not wanting to be more philanthropic
      • Environmental, edtech portfolio, cancer / oncology investments, immigration incubator, new thinking to old problems
    • How do you know when you’re succeeding? Collecting data on everything they do.
      • Example: XQ – schools and districts, state of RI as switching to statewide competition
      • Chicago has good data for fatal/nonfatal deaths (I disagree)
    • Imperiled or important institutions like journalism and media need to be sustained, how many join?
      • Concentrating and following where IQ is migrating (hahaha – what a joke)
  • Data Infrastructure in the Cloud, Rohan Kumar at BUILD conference (Data Skeptic, 5/18/19)
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    • Corp VP of Eng of Azure Data Team at Microsoft – SQL and data services, open source, analytics, etc
    • Trends in data engineering in the cloud, serverless and hyperscale
      • ML and AI and enabling applications – shifting to edge vs cloud – analysts predict 70% will be on edge devices
      • Solutions and private edges – training in the cloud and deploy them on the edge applications
        • Data platform needs to be the right foundation
    • Highlight for him from conference: work they’ve done on relational databases in the cloud – as volumes grow, scalability challenges
      • Hyperscale for Azure and PostgreSQL, as well as MS SQL soon enough – system scales with needs (they’ve tested <= 100TB)
    • Acquired Citus Data, support scaling out the compute layer – strong team, great product, matches in Azure and open-source
    • Releasing serverless option for Azure database – costs designed to stay low and optimized
    • Analytics side: customers wanted to do real-time operational analytics – didn’t want to move them outside of their core product
      • How is data distributed and having compute be co-located with the data to gain Spark efficiency being nearest to node
      • Support Jupyter notebooks across all APIs to modernize to do more predictive analytics
      • Attempting to build out pipelines requires too much scripts, instead have Data Flows in Azure Data Factory – no-code and UI
      • Wrangling data visually and seeing if something can be recognized or learned to repeat across other columns/tables
    • Latency won’t be ideal if compute nodes occur nonlocal to the data changes – can’t do 50,000 nodes all at once
    • Excited for the future: Horizon 1 (next 8-12 months), Horizon 2 (~3 years), Horizon 3 (moonshots)
      • H2: Hardware trends, what do customers want? Pushing boundaries of AI and ML, healthcare, gaming, financial services, retail
  • Wide or Deep? David Epstein, author of Range (Invest like the Best, 5/28/19, ep. 133)
    • First book’s research lead him to get into specialization and finding kernel for next
      • Some countries: turning around national sports teams – why don’t we try other sports? Contrary to 10,000 hour rule.
      • SSAC – debating Gladwell – athletes have a sampling period instead of first gene – delay specialization
        • Used Tiger vs Roger – Roger had tried a ton of sports vs Tiger who was born and was playing golf
    • He was not good at predicting what people/public would attach themselves on to – 10,000 hour rule – race/gender as most talked (but weren’t)
      • 10,000 hour rule were based on 30 violinists in world famous music academy (restriction of range)
      • Height in American population vs points scored in NBA (positive correlation) but if you restrict height to NBA players, negative
    • Finnish cross country skier who has genetic mutation similar to Lance’s boosted
      • Sensitivity to pain and modification to your environment – also sudden cardiac arrest in athletes (what pushed his interests)
      • Book as opposition to Outliers and Talent Code – interpreted a lack of evidence as evidence of absence (genetics matter)
        • First year he read 10 journal articles a day and not writing – they were making conclusions they could not make based on their data
      • Differential responses to training – best talent were missed because we don’t know about training responses
    • Collection and exploration phase – competitive advantage for expansive search function to connect sources or topics
      • Has a statistician on retainer, essentially, to check models or surveys
      • Wanted to know what he was missing – “how come I broke the 800m women’s world record after 2 years of practice? – genetic difference”
        • Racing whippets – 40% had a genetic defect that gave them more muscle and oxygen
    • All of sports as a limited analogy (problem after Sports Gene; now, more tempered)
      • Robin Hogarth addressed “When do people get better with experience?” Don’t know rules, can try to deduce them but can’t know for sure.
      • Kind learning environment: feedback immediate, steps clear, information, goal ahead
      • Wicked learning environment: can’t see all information, don’t wait for others, feedback delayed/inaccurate
    • Study at Air Force on “Impact of Teacher Quality on Cadets”
      • Have to take 3 maths – calc I, II, III (20 kids randomized) – professors best at causing kids to do well (overperforming) systematically undermined their performance thereafter
        • 6th in performance and 7th in student evaluations was dead last in deep learning
        • Narrow curricula were better at the test that they had at the end would be negatively correlated with going forward in performance
      • Teachers that ignored what was on the test taught a broader curriculum (making connections vs procedures)
    • Learning hacks: Testing (wonderful – primed to test ahead of learning), Spacing (deliberate not-practicing, Spanish ex spread 4 hour twice, 8 hours), Mixed practice
      • Ease is bad – known time horizon for when you have forgotten again – interleaving and spacing mixed
    • Passion vs Grit (“Trouble with Too Much Grit” – Angela Duckworth’s research)
      • Duckworth did a study at West Point for East Barracks cadets – candidates score (test + leadership + athletic) was not good prediction of doing this (overall it was good)
        • Grit was a better predictor for making it through East Barracks – she questioned whether it had an independent aspect
        • Variance for grit was probably 1-6%, especially after “flattening” groups – looking at people that had a narrowly defined goal for short periods (cadets or spellers)
      • Cadets were scoring lower on grit at late 20s vs earlier – tried some things, learned others about what they want – grit is poorly constructed
        • Look holistically – if, then signatures (giant rave – introvert, small team – extroverts) right fit looks like grit – developmental trajectory as explosion matching spot
    • Choosing a match for a future them who they don’t know in a world they can’t comprehend – people that find good fits (in practice, not theory)
      • Paul Graham’s “Commencement Speech” that he wrote “Most will tell you to predict what you want in 20 years and march toward it.” (premature optimization)
        • Everything you know is constrained by our previous experiences – limited as a teenager – just expanding and learning as you go forward
    • Gameboy example – with so much specialized information that can be disseminated easier – can take from all types of domains and recombine them
      • System of parallel trenches – can be broader much easier now – hired people for Japanese and German translations
      • Japanese man profiled in his book – technology was changing faster than sun melts ice – didn’t get Tokyo interviews
        • When he got to Kyoto company making playing cards, he was a tinkerer who was maintaining machines – started to mess with them (arms)
        • Turned them into a toy, and it was Nintendo – cartoon-branded noodles (failed), and had toy development
          • Lateral thinking with withered technology – stuff that’s cheap, easily available – takes into other areas
            • Remote control, more features – wanted to democratize this and strips it down – LeftyRX only left-turns
        • Sees calculator from Sharp and Casio and thinks he can do a screen and handheld game – small games
          • Had issues with Newton’s rings so he found other small tech (credit cards embossed) to fix small pieces
      • What it lacked in color, graphics and durability (could dry it out, batteries would be fine, split it up, “app” developers because it was super easy to understand)
      • In areas that next steps were clear, specialists were much better – less clear, generalists were more impactful – depends on the specificity of the problem
        • 3M had a lot of areas for this, “Periodic Table of Technology” – post-it note came from reusable adhesive that had no use for
        • Only Chinese national woman to win Nobel – “Three No’s” (No post-grad, foreign research, membership in academy)
          • Interest in science, history – Chinese medicine for treatments of malaria – world’s most effective treatment from ancient text
  • Greg Isaacs, BEN (Branded Entertainment Network) (Wharton XM, Marketing)
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    • Discussion of getting data from Netflix / Amazon / Hulu / tv to better match brands and advertising
      • Dirty data via a wharton grad who set up a survey style
      • Cohorts and demographics, along with psychographics
    • After getting data, attempting to approach Youtubers / social media influencers, tv spots and channels or shows to get their brands in front of the right people
      • More pointed, depending on what interests are for their cohorts
      • Creative storytelling as the change of cultural mind shift has increased
  • Understanding the Space Economy, Sinead O’Sullivan (@sineados1), entrepreneur fellow at HBS (HBR IdeaCast #684, 5/28/19)
    • Facebook, Amazon (3000), SpaceX (12,000) and other funding like Blue Origin / SpaceX / asteroid mining or travel
    • Global space economy as $1tn by 20 years – currently $325bn so it would need to 3x
      • Breaking apart space resources and otherwise – earth-focused (delivering or existing in space that helps earth)
        • Exploration or creating interplanetary existence
    • Running out of space in space for satellites – comparing to airplane docking / loading
      • $2500 per kg now to launch, used to be $50k / kg
    • Reliance had been on unilateral agreement for space policy – one tech startup launched a satellite that didn’t have permission (but no fall-out)
      • Food / grocery stores, wifi, phone, insurance pricing due to satellite data – reliance on services are increasing as the market increases
      • Thinks that we’re close to seeing the cheapest cost of launching – cites SpaceX, but won’t allow everyone to participate
    • Ultrahigh accuracy will require higher powered satellites – GPS, nonmilitary grade is ~0.5 m – thinks it will prevent autonomous vehicles solution
    • Ton of money going into asteroid mining but thinks it’s better for testing missions to Mars and figuring out the problems for future
      • Looking at Uber at start and say “people won’t get into a stranger’s car” or other cases as how we see the future – going to Mars, etc
    • Earth-focused space technology – 100+ launched satellite start-ups, micronano satellites, relay companies, downstream analytics
      • More touchpoints for everything in this manner
      • SpaceX will increase public and government intervention and within 50 years, maybe see a human launched there
  • Investing w Twitter Sentiment, Andy Swan (@andyswan), LikeFolio (Standard Deviations, 4/25/19)
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    • 1700+ tweets examined per minute in LikeFolio – discovering consumer behavior shifts before news
      • Direct partnership with Twitter to create massive database and how they’re talked about to look for mentions
      • Purchase intent, sentiment mentions – trends across product categories or brands
    • Example – Delta (as host is a loyalist) – making adjustments
      • Expectations are the relative part – comparison to the baselines (metrics compared to itself as baseline)
    • Put out a comprehensive report on Apple day after keynote event – September 14, 2018
      • Consumers were unimpressed with iPhone lineup – more price sensitive than maybe they’d considered
      • Apple Watch was the silver lining – stock / sales may struggle over 3-9 months (upgrade cycles)
    • WTW version of keynotes – NYE resolutions – subscribing early to drive revenues the rest of the way
      • Purchasing mentions were only up 30-40% compared to 5 or 7x weekly mentions (big difference)
    • Shelf-life and how to consider the sentiment data – lead time may be binary corp event (same store sales or year)
      • Couple months with Apple, for instance, but with Crocs – resurgence that persisted to current time
    • Set up keyword structure and brand database – “I’m eating an apple” as opposed to an Apple mention – human eyes to ‘label’
      • “Closed my 3 rings” – apple watch but sarcasm / spam that wasn’t caught (estimates at 2-3% of data)
      • If spam / sarcasm are consistent portions of the data, doesn’t really have an effect
    • Twitter Mood Predicts Stock Market – Bollen, Mao, Zeng (88% and 5-6% predictions) – fund closed up shortly
    • Advantage being better than analysts or pricing and codifying sentiment behavior compared to past quarters, data
      • Some consumer trends analyzed as true tipping point or actual movements
      • Public prediction before productizing their modeling – made 40 and were 38-2 (confidence as highest)
      • Investing as very specific, concentrated and holding ammo compared to trading with option spreads and has risk profile built
    • https://arxiv.org/pdf/1010.3003.pdf
    • Diversification as 20-25 stocks, doing it over time and with conviction can be done
    • Starting in Louisville for his fintech company, host in Alabama, for instance
      • Talent can be more difficult to seek out but the world is globally flattening via the internet
      • 70% lower overhead cost than being in SF, for instance – developers would anyhow be in Slack channels / not a big deal
      • Reduction in cost maintains greater control of company since they don’t have to take reduction of equity to gather more
    • Network effects don’t matter if you don’t have a great product or product-market-fit
    • Free association game
      • grapenuts: best cereal (Co’s been around for 100+ years, branding and $ spent and they can’t figure it out)
      • Fintech Future: individualization and customization
      • Victory: most important thing in life, achieved what you set out to do – setting goals and achieving these
      • Bourbon: pappie von winkle – collecting for dust on shelf 10 years ago and now going for $3000
  • Jonathan Abrams, co-founder Nuzzel news (Launch Pad)
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    • Landing hedgehog as the mascot – animal as cute, 99designs and surveying 50 friends – 25 men/women
    • Discussing how VC’s don’t have great advice, especially when general – too hard to be an expert in such a wide range
      • Finds it easier to be very context-driven and providing solutions or action-oriented questions to founders
      • Investing now easier with YC and Angelist, etc…
    • Timing and other mistakes he made – out of control, losing equity part early (but depends on where you are / what you need)
  • Etan Green, professor at Wharton (Wharton Moneyball)
    • Discussion on paper of how sharp money comes in at horse racing tracks
      • Difference between sites – fairground action compared to tracks, and specific to region (New Orleans, Minnesota, for instance)
      • Big sharp money comes in very late, pushing the underdog prices to higher values
        • More expensive to bet while at the track than the APIs enabling higher volume bets
        • Books at the track are incentivized to bring in as much $ as possible, so $0.20 on $1 vs $0.15 rebate on $0.20 for volume
    • Value and differences in how people will bet
  • Edith Dorsen, Women’s VCFund founder, MD (Wharton XM)
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    • Talking about their focus on first fund, approach
    • Opportunity for finding diverse founders, 25% of their fund had a woman founder
    • Starting a second fund
    • Had consumer tech, enterprise and not so much b2b, but trying to increase
      • Hard to say or give advice if one of their partners don’t have expertise in the domain
  • Sophie Lanfear, Silverback Films producer on Netflix “Our Planet” (Wharton XM)
    • Species that are dying, going extinct
    • What we can do about it
  • Aliza Sherman, Ellementa co-founder, CEO (Wharton XM)
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    • Discussion of client talks when she made them aware of her cannabis endeavors
    • How friendly the community is
      • Then knocked the idea that ~30% was female to start before diving off a cliff
    • CBD to mask opioids – does it really do anything from a pain/treatment perspective, though?
      • Anti-chemo because of CBD – really?
    • Sounded too rehearsed – made it sound fake, not genuine
      • Passion/motivation/mission and kept repeating as the best advice she could give – painful

Matching Environment to People (Notes from May 27 – June 2, 2019) June 20, 2019

Posted by Anthony in Automation, Blockchain, Digital, experience, finance, Founders, global, Hiring, Leadership, questions, social, Strategy, Uncategorized, WomenInWork.
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In this particularly busy week, I found the theme of the week to be particularly amusing, but coincidentally or not, the dominoes fell that way. Normally, a theme arises like that because everyone is in finance or the same segment or conference is aligning. I just happened to catch a week where the insight that I drew from each person reflected similarly.

Meredith Golden, a dating consultant of sorts, discussed how she assesses all levels of dating profiles for her clients. She goes through a process that she’s dialed in to obtain her optimum level of clients as well as the right approaches to proceed. Asking herself what she wanted was key in determining how she’s grown her business, especially as an entrepreneur and CEO.

Chief Instigator Matt Charney. Now that’s a fun title. And I won’t ruin it. He goes through his past with Disney and Warner Bros and why/how he moved into the HR tech doing marketing – what he saw and how it’s different now. Fascinating and fun segment.

Part of the fun of being an entrepreneur is deciding who you want to do business with. But when it’s difficult, especially at the start, you’re most excited to get ANYONE to work with (unless you luck into that massive customer to start – rare rare rare). This is Kyle Jones of iCRYO found out. Then he gained traction, quickly, and realized he needed to be a bit more diligent in who he wanted to work with – what was ideal for the business, as well as the brand moving forward.

David Epstein likes throwing wrenches, I imagine. He authored the book Range, testing the generalist vs specialist question. As a generalist masquerading currently as a specialist, I appreciated what he was talking about the strength of generalists. But I do understand the place that specialists have in our society, especially deep tech, research and other exceptional areas.

Deb DeHaas grew up under the tutelage of her mother who fought the idea of being an accountant growing up to learn and adapt to the idea of being told what she could/couldn’t do wasn’t ACTUALLY an assessment of her ability to do those things. Such a simple, fascinating concept. She could totally be an accountant, engineer, as she pleased. Took a lot of perseverance but she had a manager at Andersen (before folding) who was a woman and told her to always chase what she wanted – now she’s leading the Inclusion and Diversity team with Deloitte’s Corp Governance Arm. Quite the story of growing up and what she learned.

Not to be outdone, Kim Wilford, who acted as General Counsel for GoFundMe, discussed how she came into her role in charge of the nonprofit arm, and what they’ve done in growing the company and its donations. How to connect marketing, wearing multiple hats and helping people help others. Inspirational while metric-driven, not just dream-built.

I hope you enjoy the notes – a few I didn’t write extra here but had fascinating insights into Happiness Hacking, investing in founders and how they grew companies such as Vroom and GoodEggs. Let me know what you think!

  • Meredith Golden (@mergoldenSMS), CEO of Spoon Meets Spoon (Wharton XM)
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    • Talking about having 6-7 clients
    • Ghostwriting messages
    • Client work depends – assessing / diagnosing the problem
      • Not matching (pictures), profile, messaging, getting them to meet, etc…
    • Metrics based on what the initial diagnosis was
  • Matt Charney, Executive Editor – Chief instigator at RecruitingDaily (Wharton XM)
    screen-shot-2014-06-22-at-2.46.49-pm

    • Talking about workplace and conspiracies

 

 

  • Kyle Jones, iCRYO Franchises (Wharton XM)
    icryo-cryotherapy-logo-uai-720x433-5-3-300x181

    • Franchising initially – would’ve been a bit pickier when starting but too excited to land first deals
    • Out of 100 franchises, they’ll go with ~5 or so
    • 10 franchises, working on doing a big deal to launch 100+

 

  • David Epstein (@davidepstein), author of Range (Wharton XM)
    43260847

    • Discussed how Nobel laureates and creative types are often generalists that spend a lot of time learning / making
      • Stumble on new ideas or concepts in their work
    • Generalists aren’t bad – allow to see a different perspective and combine ideas
      • Think “The Quants” – relationship between corn prices compared to research on _

 

 

 

  • Deb DeHaas (@deborahdehaas), Chief Inclusion Officer, C4Corp Gov Deloitte (Women at Work)
    gx-global-center-for-corporate-governance-new-promo

    • Discussed her mother, who had passed away at the age of 90 recently, who was told she couldn’t be an accountant
      • Wasn’t her role – she pursued it anyhow and ended up being an engineer before quitting and being a community leader
    • Worked in Gulf Oil’s accounting dept and helped her husband through med school
      • First councilwoman in her town, elder at the church
    • Deb started at Andersen until it folded, worked for only one woman but she was taught there were no barriers
  • Bentley Hall (@bhallca), CEO of Good Eggs (Wharton xm)
  • Mitch Berg, CTO of Vroom (Wharton XM)
    mb_vroom_id_1
  • Alex Salkever (@alexsalkever), Vivek Wadhwa, authors “Your Happiness… Hacked” (Wharton XM)
    • With Stew Friedman, finding the middle ground of tech with children / teenagers and the happy medium
    • How is it that we find some things appealing but others are a burden
    • Facebook being a publishing agency – aren’t they responsible for what the product? “Newsfeed” example.
    • Google Maps or Waze as a hindrance at the local level – dangerous, maybe?
      • Extremely valuable, still, in new places / out of the country, especially
        • Different, maybe, for walking if alternative is talking and communicating with others
    • Problem with Facebook / Whatsapp – Whatsapp unmoderated group chats and only requiring a phone number
      • Encrypted, but what cost? Facebook – for Vivek, just limits to 1-way action
    • Social media as killing people – think India’s problems
  • Ed Sim (@edsim), FP @ Boldstart Ventures (20min VC 092)
    page_55dc6912ed2231e37c556b6d_bsv_logo_v15.3

    • LivePerson, GoToMeeting are 2 of his biggest investments as lead, exited / public
    • Started a fund in 1998, DonTreader Ventures – left in 2010
      • Idea was to bring SV style to NY – VCs would look at financials / models, but they looked at people and product – focus on markets
      • Most investors were corporate but cratered after 2008
    • Started a new seed fund for sticking with what he knew as well as recognizing a shift in 2007 for open source and cloud – consumer-based
    • SaaSify vertical markets with GoToMeeting founders who wanted to do new things – $1mln, $1.5mln
      • Enterprise people were looking to get a market for small ~$1mln investments
    • Hated starting a fund – “Fundraising sucks.” – Could find a great enterprise and tech entrepreneurs at seed stage – got $1mln and made 10 inv
      • First 5-6 investments were less than $5million pre-$, sold 4 by 2012 – had option values for series A or being sold to strategic companies
        • Entrepreneurs wanted to sell in those cases, but with cloud, definitely found that it was reasonable and cheaper to do SaaS
    • First / second generation founders or single vs others – “No single founders”
      • As the first institutional round, they’re first big money in. Last few investments were second or more founders – little bigger rounds
      • If first-gen founders, funding rounds are smaller – deep expertise in their field (and have to be engineers building product)
    • “Enterprise can be fucking hard” – have to know the industry – he has 20 years, partner has 10 and new partner as building 5 companies
      • Why he went this route? Started at JP Morgan as building quant trading models as liaison Business QA between engineers and portfolio managers
        • Derivatives models to real-time pricing models – feeds from Reuters or others, risk metrics and crank out the other side
      • Enterprise was exciting to him
    • Could take enterprise founders and redo or build a new company by changing the pain point – customers can be repeat because new pain point
      • Harder to do that in consumer
    • Leads come from founders – roughly 75% as recommendations from portfolio companies (wants to be first thought or call)
      • Helps founders get their pick and decide where to go – if you have an analyst report, may not be a great market opportunity initially
    • Environment of seed funding: Jeff Clovier of SoftTech as one of few microVC’s and now it’s 400+
      • Just want to be hyper-focused and being nimble – main value add as understanding the cadence (2 founders coding together to selling)
      • Stratification of VC – best ones have gotten so large that they can’t write small checks efficiently
        • Entrepreneurs don’t want $5-10mil immediately out of the gate – mismatch, looking for less for less dilution
      • Deal flow of crowdfunding: says sometimes they will leave $250k after leading for AngelList or building new relationships
    • Jason Calcanis blog Launch Ticker, trend as rise of the developer (multiple people in company using same thing – buying licensing)
      • Messaging as another interesting trend in the enterprise space – his most used app – Slack (SlackLine – private, external channels)
    • Most recent investment – stealth investment in a repeat founder (founded and sold before) – security focused on developer
  • Kim Wilford, General Counsel at GoFundMe (Wharton XM)
    go_fund_me_logo_courtesy_web_t670

    • Talking about joining, hadn’t considered nonprofit space
      • For profit arm and the nonprofit
    • Mentioning pushing marketing and following metrics for raising vs donations
    • Can influence news stations and push for higher engagement
    • Done almost $5bn in funding across 50 million donations

How to Humanize Data for Enhancement (Notes from May 20 – 26, 2019) June 12, 2019

Posted by Anthony in Automation, Blockchain, Digital, experience, finance, Founders, global, Hiring, Leadership, NFL, questions, social, Strategy, Uncategorized, WomenInWork.
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I’m going to keep this brief this week, as I’m trying out an added format of posting. I believe I’m going to test Nuzzel news to connect and share the links of articles I’ve read through the week (maybe once or twice – weekend one out on Monday, and another for the week through Thursday?). This post, concentrating on my week’s podcast or segment listens, will still go out. That’s my goal, though.

The week I listened to these, I was actually on my way to Monterrey with my family, though, so I had a solid 90 minutes each way to go through some longer episodes – thankfully, I found Doug’s take on culture and leading a community with Eat Club very insightful, as well as a blockchain discussion by the a16z squad particularly fun.

With the news and media focused on AI, Bias, Diversity and Ethics of ML and scariness of algorithms, it’s good to hear opinions that are focused, but thoughtful on the premise of what is being proposed. In a vacuum, yes, these can be dangerous. However, that’s not often the case when models are being deployed into production. Some are unintentional or started with a simple question of relationships (think Cambridge Analytica and how it started via Likes research on music at Facebook). That’s not necessarily justification for something that clearly had a large impact, but we’d like to know that teams are improving and have that awareness now more than ever before. That’s a positive.

I believe that these episodes, though, take a bit more of a nuanced approach of mathematics and numbers and attributes a human eye that has acquired the necessary expertise to design better models or come up with a better framework for action. We hear that with Dan Waterhouse of Balderton Capital (of a delightful Applied Math degree), who had to learn to apply more of an operational and human/market behavior investor since he had the metrics focus while learning. Then, a fascinating segment with Laura Edell, a sports fan, who struggled to believe that the metrics that were widely accepted as ‘most accurate’ (re: not necessarily max accuracy) included all components of what could be measurable – made some assumptions to test based on twitter/media analysis and coupled it with the data that was widely acceptable to come up with an excellent Final 4 Model.

To continue the theme, not to be outdone, Geoffrey Batt and Nikos Moraitakis each spoke of differing aspects of metrics that they honed in on and ignored the common threads of why those weren’t valid, despite what they saw as opportunities. Geoffrey as it pertained to Iraq investing and Nikos in the form of starting and building a company in Greece, not exactly the traditional hotbed. However, each persisted and are successful today – so there’s a lesson in doing the things that we want to do.

Remember, ultimately, numbers and averages usually take the aggregate, collection of those that may not have had the timing, willingness or ability to push but with enough persistence and support, some will certainly persevere.

Hope you enjoy!

  • Doug Leeds (@leedsdoug), CEO at Eat Club (Dot Complicated, Wharton XM)
    cropped-logo-highres1

    • Talking about going from Ask.com to Eat Club – other companies, as well
    • Quiz leading in was on different likes/dislikes
      • Harry Potter-themed eating pop-ups
      • Anti-spoiler pin (digital, season and episode to avoid conflict)
        • Anything was good that brings community together
        • Said that there were employees at work that took off Monday after GoT finale since they hadn’t watched
    • Delivery people are employees, not contractors – become regulars at corporate events and a part of the culture
      • Help build the culture of the locations – food and how they match
      • Building culture of Eat Club with improv – ability to improve skills there, as well
    • Eat Club numbers – 1000+ companies served, about 25k lunches provided
      • Regional difference of Indian focus in NorCal, Mexican focus in SoCal
        • Acquired an Indian food provider for new techniques – Intero?
        • Acquired another, as well
  • Five Open Problems Toward Building Blockchain Computer (a16z 5/16/19)
    ah-logo-sm

    • Ali Yahya (@ali01), Frank Chen and looking at crypto
    • New paradigm has to improve upon one or two particular ways for new applications, but likely sucks in most others
      • Mobile phone as enabling behaviors for instagram/uber and such with camera and gps in the phones
      • Have to trust the company currently to do what they claim to be doing – trust Google with so much to have the interactions
      • Now, have a computational fabric that separates the control of human power, self-policing and security bottom-up
    • Difference in communication cost – bounded on the end by speed of light
    • Trying to make networking efficient – miners propogating to other miners – blockchain distribution network
      • 1 MB vs 2 MB blocks but can kill some small miners
      • Agreeing on blocks or updates are final
    • Non-probabilistic vs fast – need to be faster than 60 minutes, for instance
      • Improvements on networking layer with Ethereum 2.0, Cosmo and cost or Proof of Stake (vs Of Work)
        • Who gets to participate? PoW requires everyone to compute an expensive proof of work.
        • PoS – intrinsic token that you have to own in order to buy participation, 2% ownership says 2% of the say to say yay or nay
        • Cost of participating is less expensive because it’s intrinsic
      • Practical for everyday use, small interactions between people and machines or people
      • Trust as the bottleneck to scale
    • 3 Pillars of Computation/Scalability: Throughput, latency, cost per instruction
  • Daniel Waterhouse (@wanderingvc), GP at Balderton Capital (20min VC 091)
    cqis46nlxvy5bkvj15kh

    • Sits on boards of Top10, ROLI, Lovecrafts, TrademarkNow etc
    • Was 5 year partner at Wellington Partners and invested in EyeEm, Hailo, Yplan, Bookatable, SumAll, Readmill (sold to DropBox), Qype (sold to Yelp)
    • Break in 1999 by getting to work at Yahoo for about 10 years before getting to venture in 2009
    • Applied Math background, tend to understand complexity and appreciate solutions in technology – different experience for entrepreneurs
      • Learned to be less metric-driven – less obsessed on numbers and data, more human and market dynamics
    • Operators vs career VCs – successful firms take different skills at different times
      • Exit, raising money, portfolio management, scaling, growing
      • Important to watch how a business is grown, whether it’s yourself or by being a long-term investor or close in other ways
    • Entrepreneurship as a career path and as a global one, investors in similar mindset and ambition – can take it anywhere
    • More seed capital and smaller checks than later in Europe at this time – maybe more competition higher stages
    • Thinks that consumerizing SMB software has a lot of room to grow, as well as enterprise software – easier UI-driven tools
      • Developments in AI – mentioned real-time trademark analysis (TradeMarkNow, for instance)
      • How to give great recommendations after gathering consumer tastes and insights
    • Book: The Brain That Teaches Itself – neuroplasticity of the brain
    • The first $10mln you invest, you’ll lose – advice
    • Overhyped sector: food delivery; Neglected: apply behavioral science to tech problems
    • Favorite blog/sector: longs for better content – thought TC was great when it was started, but now it’s Medium individual articles
    • Most recent investment Curious.ai – made it in 40 minutes & ambition was compelling
  • Geoffrey Batt (@geoffreysbatt), Nature of Transformational Returns (Invest Like the Best, 4/9/19)
    • Iraqi equities – history of asset classes
      • Time and patience is a big factor for how you look for results
      • Japan, for instance, 1950 – 1989 100,000% return but now is still below the peak from 1980
    • May have a decade of not working out return-wise
      • Nothing to show for investments, incredibly challenging, especially now – hedge funds or LPs
        • Reporting weekly or daily basis, long-term investment could be 6 months or 1 year – pulling money after first issue
      • Hard to ride out periods of long-term returns (think: re-rating countries)
    • LPs as agreeing to the time horizon – maybe investment committees that are making decisions on career-risk for institutions
      • Iraq to one of those – not likely to get paid off if it works, but if it doesn’t, get demoted or fired
      • Had to approach HNW and family funds – adjacency risk for people next to seed investors (if one is weighted on fund)
    • As student, he majored in psychology – said there was a guy in the seminar class that was a unique thinker
      • Daniel Cloud had co-founded a fund that invested in post-Soviet Russia before doing his PhD
      • Asked Geoffrey to come work for him and learn investment markets
    • Wanted to find next big thing – first, find a place that everyone thinks is awful (in 2007, this was Iraq)
      • Does perception meet reality? How many people dying in the war every month?
      • Country portrayed as “failed state” but oil production was increasing, CPI was 75% yoy but now 5-10%
        • Currency appreciating against the dollar, now civilian casualties in a month were down to 200 from thousands
      • Normal visit to Baghdad – mundane here, out-of-place was that 2 guys in middle of afternoon were playing tennis, kicking soccer
        • Visit companies, stock exchange, meet executives, go to a restaurant, how easy is it to hail a cab, get around
        • Critical process of infrastructure – are people paying in dollars (bad sign), local currency?
    • News media is just not set up to convey complexity to the audience – alienate, progressivism as a service, readers change
      • Experts don’t have skin in the game so they don’t face career risk – betrayal if you suggest otherwise, likely (even if true)
    • On his first trip, mentions Berkshire – early 1990s where they first invest in Wells Fargo
      • Managerial skill in banking is paramount if levered 20:1 (make 5% mistake and you’re done)
        • Don’t want average banks at great prices – want great banks at slightly unreasonable prices (thought about this in Iraq)
      • CEO of first Iraqi bank – unsecured loans to taxi drivers – less likely to take out the loan “between you and I, I’m a cowboy”
      • Entrepreneurs in these areas have to be better than others because of the instability vs the stable environments
    • Stock and capital guys – stock may trade at 3x earnings or 4-5x FCF, top and bottom lines growing at 20% per year
      • Usually just put there as knowing someone powerful but they can be bigger as allocators
      • 2008-09: Size at the time of the stock market – traded 3 days a week, 10am – 12pm on a white board
        • 60-70 companies, maybe 20 suspended from trading because 0 annual report – $1.8bn, smaller than Palestinian market
      • High growth company that is super opaque – can’t meet or won’t meet with CEO, maybe some others that state-owned enterprises that just want to keep paying salaries; maybe 5-10 companies that are investable
        • Equally weighted these companies initially and was still learning – now, he developed relationships and is on the board for companies
      • Does he want to put more $ and concentrate on the companies that he trusts and follows the guide
    • Largest holding for them – Baghdad Soft Drinks (Pepsi bottling and distribution for Iraq) – mixed-owned enterprise in the 90s
      • Local businessman (Pepsi is the dominating market share – ~70-80% vs elsewhere where it’s split) saw it was mismanaged
      • By 2008-09, were going to default on the loan they were floated – businessman bought the loan, fired management & 2000 ee’s, switched equity
        • Within a year, it was fully certified, tripled production, profitable business
    • Now, 5 days a week but still 2 days a week – had foreign investor interest, $5-6bn, couple IPOs successful
      • One telecom has about $1bn market cap, 14.5% dividend yield, 33%+ FCF yield
      • Foreign money came in 2013 but ISIS scared them off – coming back and interest from banks – arranging trips and momentum
      • Key problem – no 3rd party custodians (compared to Jamaica or even in Africa, HSBC or anything) – working on getting one
        • Makes it difficult to bring in foreign money – exchange is the custodian (which is actually safe)
        • No margins, cash-based market and settlements of t+0, no short selling (can’t sell unless have stock)
      • Oil collapse depressed prices and ISIS issue but has been up over last 2-3+ years, cheaper today than when he invested 11 years ago
    • Multiple expansion is the question for returns – 1x to 25x or 4x to 15x – depends on what they are as compounding
    • Kobe Bryant complimented him after a junior year game in high school – already looked at as a superstar – saw Geoffrey was dejected
  • Nikos Moraitakis (@moraitakis), Founder, CEO Workable (20min VC FF024)
    yawnofc__400x400

    • VP of BD at Upstream, enterprise sales in 40 countries in 4 continents
    • Wanted to start a company with type of what they wanted – centered around product, engineering company, starting in Greece
    • SMB over Fortune 500 because of product-focused and not corporation or enterprise-based
    • Applicant-tracking systems (ATS) – keep track of arcane process, don’t want to touch things – collaborative processes
      • Simple interface to solve problem of recruiting model (which is still 50+ years old)
    • Problems aren’t location-based – they’re conceptual – designing product, PMF
      • Opening with $500k or 50-200k if needing to get started, not necessarily $5-10mln like other markets or tech hubs, industry
      • Hiring engineers that are good in Greece isn’t so much a problem if you have a good company and network to attract talent
      • Moved to US not for VCs (doing good business, VCs pay attention) but they had 50% of customers without having anyone in US
        • Wanted to start customer support infrastructure, services and otherwise
        • Talked about marketing or accounting businesses on tech that taught companies that it may be worth it to update
    • Metrics that he pays attention to: month-to-month above $2mln annual revenue, ratio of new biz and lost biz
      • Not celebrating fundraising – few drinks but says it’s like having new shoes at the start of a marathon
      • Talking about investors and the relationships built to work together
  • Jaz Banga (@jsbanga), cofounder, CEO of Airspace Systems (Wharton XM)
    airspace-metal-crest2x

    • Meeting Earl, cofounder and maker, at Burning Man – drone being annoying above him while he did tai-chi
    • Prototyping the interceptor drones after seeing military request proposals – had an issue with drone over nuclear subs
    • Can place thermal scans and other security or rescue methods
  • The Transformer (Data Skeptic 5/3/19)
    • Encoder/decoder architecture of vector embeddings word2vec into a more contextual use case
    • Keyword lookup may not work (using ex of bank – river bank vs financial)
      • Humans at 95%+ accuracy, computer maybe around 50%
      • Encoding as correct interpretations and weights for context – emulating process
  • Laura Edell (@laura_e_edell) from MS Build 2019, NCAA predictions on Spark (Data Skeptic 5/9/19)
    build-2019-intro

    • Been at Microsoft for 3 years, supporting Azure for all their customers – quantum physics and statistics background from school
    • ML in cloud for customers – don’t know why they want it, just think it will be useful
      • Ex: image recognition (on techs with bodycams), HVAC documentation and augmentation or signal processing in anomalies of wave patterns
        • holoLENS use case
      • Played 2 sounds for Build presentation – her son blowing on her arm vs HVAC system custom sound – training sets and transfer learning
    • Can take a few real image and do a bunch for training: rotating, zoom, Gaussian blur, cut out background
      • Sound – same: take out environment, pauses and silence
      • Can turn 10 images / sounds into 30-50 per class
    • Active learning: model over time that can train itself and then retrain itself
    • Business domain expertise – her Final 4 model
      • #1 feature was wins, 2nd SoS, 3rd home court advantage / location – let machine validate the expertise
      • Validation of revenue drivers from machine – more importantly, if the opposite occurs – revenue doesn’t agree with data features
        • Used statistics to train data from the start in football, sports data – ncaa – teams, tourneys, prior history
          • Brought in her assumption of player-social index where they scraped sentiment and video analysis for team effects
        • Chose to use Azure Databricks (Spark background), store it in Blob and only retraining on Just-in-time in a Docker image
      • ML Flow, set of score for model – training set and .py and score.py or source data gets grouped together in Azure
        • Docker pulls them together easily and image is built, Azure DevOps can do VC

Data Science in Your Business (Notes from Week of April 15 – 21, 2019) May 8, 2019

Posted by Anthony in Automation, experience, finance, Founders, Hiring, questions, Stacks, Strategy, training, Uncategorized.
Tags: , , , , , , , , , , , , , , ,
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It feels appropriate to have the week of Google I/O’s conference to be the one that aligned with my notes where data was the primary focus, especially when Google was pushing ease of technology (centered around giving them access to more data). There were some excellent memes/pictures around for the differences of Facebook asking (hah) for data compared to Google (where they have a ton of it already but they mention the stuff coming).

Kaggle, a research data competition site, held a conference centered around hiring and careers in data with guest speakers from some of the most interesting companies working with data, including Google. Listening to career-based or hiring podcasts related to the field gives insights to how corporations or orgs focus on the spectrum of people vs skills. The other side of this would be a discussion on how data science teams can impact the business at value. What can be done with the data? Is it helpful? Which metrics are measurable and important?

A few episodes went into the business and general application of research in the data. Research on how personality and music are interrelated or satellite imagery from NASA to provide various live solutions – and to what extent they can be designed to be used. A few non-data science-specific podcasts dealt with FinTech, HealthTech and marketplace tuning. How do startups fight against incumbents in various marketplaces? Are their offerings sustainable or do they break the model of what we have seen?

Hopefully my notes provide some incentive to go back and listen to one or each of the podcasts. Or connect via Twitter to talk more!

  • Validating D/S with QuantHub, Matt Cowell CEO (BDB 4/2/19)
    e9qpszxn_400x400

    • Also with Nathan Black, Chief Data Scientist at QuantHub
    • Talking data science – math with business and IT skillsets
    • Companies are manually doing tech assessments with candidates / roles – programmer-based primarily
      • QuantHub looks at a comprehensive, scientific approach to assessment of the stack of what may be necessary
    • NLP of resume, and then Bayes’ updating for input and results from that
      • Assessment platform at the core and using it for hiring (natural use-case) but then benchmarking organizational skills
      • Aggregators of content and matchmaking (say, data analyst up to data engineer – wrangling, SQL improvement)
    • Assessments done and individuals won’t be charged – overall value in helping talent
      • Building the training side in the next quarter
    • How do companies engage QuantHub? 5min to get running – align the incentives for using it / relationship.
      • What are the challenges? What are the skillsets? What do you mean that you want them to do?
      • Requirements changing by different statistical methods (along with computing power, designing algorithms vs latest research)
      • Knowing/vetting data scientists as having to do the role / job – can you mirror the actual job requirements? (try vs buy, potentially)
    • Cloud computing or hardware innovation as ‘cool’ in a world of software – highly critical, depending on certain organizations
      • Some orgs NEED the data improvement there (Kubernetes, Docker, Cloud, Spark vs Power Excel user)
    • Matt as a product strategy guy – book “Monetizing Innovation”
      • How do you determine what the market and customers want
    • Nathan’s book – “Make It Stick” on how you can improve learning methods
  • James Martin (Staffing Lead, D/S at Google) – Getting Noticed in D/S (Kaggle CareerCon 4/17/2019)
    google-cloud-platform-for-data-science-teams-4-638

    • Looking at field – ML Engineer to Quant/Statistician to Product Analyst to Data Analyst
    • Research tips: Open source projects (understanding current trends, gain experience, make connections)
      • Job descriptions (take time to research the differences, tailor approach)
      • Market research (professional networking, connect dots between companies you’d consider)
    • Resume tips: Concise (focus on telling a story on the experiences to highlight outcomes)
      • Factual (if listing skills or strengths, use examples to support them)
      • Related experience (highlight specific projects related to area you’re applying)
    • Networking tips: Professional profile (be detailed but concise about the skills you use and experiences)
      • Targeted outreach (connect after a conference, target approach for conversation)
      • Conferences (meet/greet if possible, follow up via email, LinkedIn, twitter)
  • Gidi (Gideon) Nave (@gidin), Assistant Professor of Marketing (Marketing Matters)
    • Cambridge Analytica before Cambridge – music research and how it relates to certain traits
      • Extroversion and openness were 2 big ones that they could pull from 5 traits (MUSIC)
      • MUSIC: Unpretentious, Sophistication were 2 of them
    • Could pull personality cues from 20 second, unreleased clips based on scores of 1 to 7, also
      • More agreeable people had higher scores in general
    • Personality on 5 (OCEAN – Openness, Conscientiousness, Extroverted, Agreeable, Neuroticism)
      • Questioned whether they could use music to test for the personality (as opposed to the other direction)
      • Personality is established at a young age, so can music likes on Facebook give you a personality side – as mentioned, it did ~2 better than others
  • Fintech for Startups and Incumbents (a16z 4/7/2019)
    • With GP Alex Rampell (@arampell) of CEO/cofounder of TrialPay and partner Frank Chen
      tumblr_nkfx32192w1tq3551o1_640
    • Assembling a risk pool (good and okay drivers subsidizing the bad drivers, or healthcare – same)
      • No economic model for skipping a segment – psychology for half price insurance (say, going to gym)
      • Half the number of customers – taking the ‘good’ ones, profitable ones
      • Insurance has mandatory loss ratios for different industries
    • HealthIQ – mechanism for exploitation on ‘health’ – in FinTech, it was SoFi on HENRYs
      • Positive vs adverse selection – debt settlement company ads, for instance – negotiate on your behalf to settle
      • Healthier people as living longer than non-healthy people – left them more profitable for proving being better
        • Gives them good customers (adverse selection for ‘quick, no blood test, 1 min’)
    • SoFi as stealing customers from the normal distribution – better marketing message “you’re getting ripped off, come to us”
    • Branch as investment – collect as much data as possible and look for correlations – small, mini-loans
      • Induction as pattern is a willingness to pay (credit is remembered) – went and got data from your phone
      • How many apps did you have? Did you look like you went to work? Are you gambling?
        • Counterintuitive potentially: battery goes dead leaned default, gambling app meant more likely to pay, etc…
    • Earnin – phone in pocket for 8 hours, last paycheck and RTS data confirming – will give money that you have earned but don’t have yet
      • Can tip interest or not – can you encourage people for positive community and people driving safely
      • Nurture better behavior – helping to turn customers into correctly priced customer (vs bank that doesn’t want them)
    • Vouch as company that failed but your social network had to vouch for you – Person X is okay, so you can even put up $
    • Tiffany & Co for a long time was owned by Avon lady – but its brand was massive and one of most renown jewelers
      • Could make sense for acquiring more customers, though
    • Killing Geico – take 20% of customers but only take the good ones
      • Selling negative gross widgets, for instance – probabilistic ones (and the bad ones aren’t needed)
    • Turndown traffic strategy – Chase turns down a lot of people for problems (can’t profitably do $400 loan, for instance)
      • Here’s a friend after they rejected them (but see traffic) – Chase will tell you to go to a startup for better underwriting
      • Amazon got right – HP book, for instance – had ad for B&N right next to Amazon (bought) – would make $1 on the ad click at 100% profit
        • Used this to reduce the price on their site and wasn’t sharing it
    • Rapid fire: “Always invest super early” – 9 weeks to decision vs 1 day – can’t get good deals at length
      • Best things aren’t cheap – they’re often expensive – better strategy can be plowing in late (“Can’t believe we’re putting this much $”)
      • Gating item for entrance into a space or into different models – cost of capital and distribution as often the unique thing
        • Geico could easily add additional traffic to start-ups
      • M&A strategy early? Encouraged and used Facebook – buy existential threat (surrender 1% of market cap to buy Instagram)
        • Facebook spent 7% of market cap for WhatsApp, Oculus, etc…
        • Buy the guys that failed trying – courage to build something new -> take them and put him in charge for person that was successful (at big co)
          • Trying to build this thing for ~10 years vs start-up that built something in 1 year (put this one in charge)
          • Ex: AmTrak buys Tesla – worse thing “You work for us” but you want products to push distribution and talent for understanding
        • Only difference was distribution and the possibility to do that
  • Jennifer Dulski, author of Purposeful, Head of Groups & Community at Facebook (Wharton XM)
    • Talked about their group initiatives at Facebook – communities policing themselves as well as methods to flag content
    • Mentioned example of having an employee that came up to her and asked if she had done a good job, she just wanted a bonus or something $
      • Taught her about incentives and why people do what they do / good to know the motivators
      • What drives people?
  • Anth Georgiades, CEO of Zumper (Bay Area Ventures, Wharton XM)
    z-pm

    • Purchase / hire of Padmapper in 2016 that added quite a bit of Canada business (size of California, real estate-wise)
    • How to match both sides for a marketplace – suppliers vs customers
      • Chicken and egg – focus on one, improve other and repeat
  • Word2vec (Data Skeptic 2/1/2019)
    • Produces word embeddings – autoencoders as NN for something like compression to retrieve output successfully
      • m down to n via mathematical representation (m < n)
      • Language compression for vector rep
    • Running the algorithm training on Google’s full internet, Facebook’s news article, Wikipedia, etc… to achieve similar words/spaces
      • Not super adaptive – nonsense place for words it hasn’t seen
    • Real world application – king for word2vec and subtract male – then add in female and you get queen
      • 300 dimensional space, semantics of that example
      • Bad example: training on entirety of internet results in something like doctor – male + female = nurse (gender neutral data)
    • Feature engineering for bag of words, good example for transfer learning, also (train model on text and then use parts of it on smaller area)
      • Very large corpora for NLP but can use pre-trained models of word2vec and use it in other models
  • Sean Law (@seanmylaw), D/S Research and Dev at TD Ameritrade (DataFramed #59 4/1/2019)
    sean_law_quote_card_3

    • Colleagues thinking he tends to ask lots of interesting, hard ?s – hopefully with answers
    • If he’s a hard worker, then he’ll do great – being in industry for 3 months time – has to juggle effective time spend
    • Molecular dynamics is short time scale and lots of computing power – parallel computing before and now the growth / usage of GPUs within days
    • Hypothetical example for alternative data solutions – driving to work and listening to NPR where NASA had a new dataset that was sat imagery
      • Pollution ORA dataset for air quality – area of high commodity necessity with pollution joining
    • If building ML as a binary classifier – but don’t know where the data is (do we have to collect? 3rd party API? Internal?)
      • How much effort to get it usable in the pipeline? Then, what’s the reasonable accuracy level – better than 50-50?
      • Some signal in the noise
    • Exploring chat/voice – query account balance, stock price, news articles via Alexa/Echo
      • Headless / device-agnostic option – audio to parsing of text, understanding what customer wants (NLP) and then what it means
      • Following PoC and into production
      • PoCs can miss: scalability (unless claim is to get scalability), model accuracy (not best model immediately), real-world applications (use case in mind)
    • Interpretability standpoint – regularization, L1 and linear – constraining coefficient can be very useful (background noise from video, for instance)
      • Time-series pattern-matching as non-traditional
    • Calls to action – data failures of things that didn’t work or negative results

Changing Tides – CPG, Fin Plan, VC (Notes from April 1 to April 7, 2019) April 24, 2019

Posted by Anthony in Digital, education, experience, finance, Founders, global, social, Strategy, Uncategorized.
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Spring is in full bloom! The California weather vortex mixture of April showers bringing May flowers. Only, we skipped flowers part and went straight to 70, 80 and now nearly 90 degree weather. Dry land. If that doesn’t work for some outdoor BBQ, wine tasting and good friends, I don’t know what would.

That didn’t stop the a16z podcast from having a collection of people on that focus primarily on CPG. What is changing in the industry – if anything – as it’s notorious for being slow moving? We see attempts at the various points in the distribution side but it becomes about scalability. Amazon/Whole Foods combo? Or will it be primarily food delivery? Seems similar to the car/taxi/autonomous question of ‘last 2-3miles’.

Then we have a similarly plodding industry, which was the last 10 years of growth seen in startup financing for Europe and London. How did the dynamic change for the founder of Hoxton Ventures once he left Silicon Valley for green pastures of London? Why is it that he maintains a global view while in Europe but keeping tabs on the US market?

Lastly, I wanted to reiterate a theme I’ve focused on previously, which is asking the right question and how that determines the plan for action going forward. A discussion I listened to with an NLP expert at AT&T Labs as well as in asset management and personal finance where people need to find better ways to match expectation with reality – whether it’s in data of tv usage patterns, network effect results from cell data, or agents looking to align incentives for a customer portfolio and their book.

Hope you enjoy the notes!

  • Hussein Kanji, founder Hoxton Ventures (20min VC 086)
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  • Started at Microsoft, went to Accel Partners as board observer (Playfish), acquired by EA
    • Seeds into Dapper, OpenGamma – yahoo acquisitions
    • Founded Hoxton and raised $40mn
    • Moved to London in 2005 for graduate school and had a colleague from Bay Area that made an intro for him at Accel to connect
    • Accel as $500 mln fund, to break-even on the fund, you need 40x’s on early stage, but bigger funds focus on late stage for big money and returns.
    • He became bullish on Europe in 2009, 2010 – shifting for platforms that were global.
      • Europe was historically underfunded, so focused on their domestic area (and would then run into US competitor that was bigger)
    • Raising the fund took about 3 years (‘normally’ 12-18 months)
      • They budgeted for 24 months and had aimed for $25mil
      • Americans said that venture investing wasn’t viable for Europe – “nothing on the ground floor”, can’t see, etc…
      • Europeans couldn’t see it after conservative – investing as gambling, etc
    • Once leaving Cali, “prove you’re smart” or “rolodex works” – network is just that you’re out means you’re disconnected
      • Some still have this sense, others don’t
    • At this time – US $ makes up about 2/3 of Series B or later funding
      • At the time, NY could do funding for 1Q that would be London for a year
    • Blog – Abnormal Returns – mentioned Flowers for Algernon (book take)
    • Follow up amounts – just backed a digital healthcare company
      • AI and live video with physicians – app for something wrong or not
  • Chris Maher, CEO OceanFirst Financial (Wharton XM)
    oceanfirstpressreleasimage1a

    • Talking about knowing someone when they’re nearly in default
    • Being prompt and succinct with bad news – doesn’t improve if you delay
  • Who’s Down with CPG, DTC? (a16z, 2/16/19)
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    • With Ryan Caldbeck (CircleUp, Jeff Jordan (GP a16z), Sonal
    • DTC movement with tech VC firms focused on selling prominently to consumers – not product innovation
      • Marketing companies vs innovating – can’t change distribution to compete with Amazon, so proprietary SKUs not on Amazon or retailers
      • Dozen brands have 10 companies trying to compete for you, as a startup – ecommerce can’t get big in US outside of big 5
        • $1bn profit and sales
      • CAC marketing dollars are too high now when they scale
    • Unilever (DSC) and other CPGs with biotech / big pharma buying innovation
      • Clorox and Colgate as breeding ground – “If you can sell sugar water” – Jobs / John Skully
      • Selling the same product for 30 years – wouldn’t happen in tech
        • Harvard dean book called “Different” – small improvements (mentions wider mouth on toothpaste)
          • 99% exactly the same vs 1% is different – Harley Davidson, Red Bull, etc…
    • Internet enables $5mln revenue line, not tv – long-tail discoverability – can make hits on this
      • Proliferation of cpg (Sonal questions why no DTC, though)
        • Harder to a/b test or change packaging with ‘atoms’ vs ‘bits’ – trying products, packaging
        • 2-4 sets of year with 5 stores for 6 months, then 50 for another 6 months, etc… while you’re growing (Disney example)
      • CPG companies can’t start in 5 Safeways, do it in 200 but if you miss – it could be over
    • Sonal at Xerox Park – had a big CPG client whose challenge was what happened after customer purchased product
      • Worse – knew what they sold to retailers but not what product was bought at the retailer – CC cos don’t sell that
      • Some retailers may have loyalty cards but not in way that aligns everything
      • InstaCart compelling because revenue from grocery, consumer, cpg companies interested in accessing consumer
        • First performance marketing – know everything consumer has bought
      • Used an example of Steak next to wood chips at a Safeway – different than buying an end cap which would’ve been 20+ ft away
    • Food is < 5% of online – food will be delivered locally – hard to strip out costs from 2-3% net margins
      • Tech needs to penetrate cost margins – China experimentation with restaurants inside grocery stores – Asia / India not necessarily core differentiator
      • Delivery will be a convenience over an experience (as it is now) – could be 50 year vision
        • Price, experience, convenience, assortment
    • Loyalty cards don’t actually give you much more – very self-selected but at least SOME data, though adverse selection
    • Large brands losing share to small brands – decline in distribution costs that are more shifting fixed costs to variable costs
      • Big ones are struggling to work with the smaller brands (new chocolate bar – $100k to get onto the shelf which has decreased vs internet $0.99)
      • When Jeff was managing ebay – tv would be $1mln to produce ad and $10mln to distribute for what may be efficient
        • Now, marketing is a $10k youtube or facebook ad and you can hit your target audience
      • Number of brands proliferating but grocery / CPG only growing 1-2% – $ per brand comes down (more choice vs less)
        • Sonal brings up the ‘right’ choice to the right people – not stripping the choices (say, Coke vs Pepsi)
    • Offline world has been impossible to get the data you want but it’s difficult to get what you want pulled together
      • Entity resolution – google results, Instagram, Facebook, Amazon, sold on Whole Foods – different names and decide how a product is what it is
    • 3G Effect – large South American company delivering shareholder value, R&D is first – 2% of sales; tech is ~14%
      • Some private markets in CPG – quantitative funds with AI / data scientists – repeated in CPG with all the same business models
      • Private equity / training data would be really hard to match that
    • Quant funds as looking at tech – miss outliers, no pattern, apriori; CPG could be patterned since winners are similar
      • Brand intensity with consumers, Product must have uniqueness – Vitamin Water / Kind bars
        • Kind bar had insight that they show their food (packaging see-through) and you can see that it’s not processed
        • Must resonate still (could put fish in product but may not be good)
      • Distribution gains is how you win – big winners don’t only sell in stores
        • Breadth and quality – where product is being sold (Whole Foods / Costco / brands want you to know it)
  • Josh Brown, Ritholtz Wealth Management (Wharton XM, Behind the Markets)
    • Discussing how he thinks it should be required to have managers match the client offerings
    • Takes longer but they take risk of getting to know clients and plan ahead of putting into place
    • Going after the right CFPs for the overall view – location not necessarily important
  • John Odnik, Consulting for Wharton Small Biz Dev Center & Principal at The Ondik Group, (Wharton XM)
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    • Talked about operations and sales improvements, what he looks for

 

  • Noemi Derzsy, Senior Inventive Scientist at AT&T Labs, D/S and AI Research (DataFramed #56, 3/11/2019)
    acumos-small
  • Started in academia but didn’t have bandwidth for O/S projects until NASA “datanaut”
    • Provide a community for supporting women in the open source, women in ML and D/S
    • Government forced NASA to opensource over 30k datasets
    • Chief Knowledge Architects, David, is very supportive of the community and open to question
      • Launch application opportunities to be selected yearly, typically, for datanauts (open.nasa.gov)
    • Teaching and pedagogy for her – network science focus on complex systems, done many workshops
    • 2006 as she finished her bachelor’s degree, she needed a thesis topic (Physics + CS)
      • Built a network (both directed and undirected) system between European universities and students who went between them
        • Small dataset snapshot from 2003, matrix form (value of university to another in a row/column)
          • Professors’ network influencing students’ movement among universities
          • Initial data was most interconnected by the level of partying done at university
    • Brief about business at AT&T Labs – solving hardest problems, and improvement should allow for efficiencies
      • AT&T owning Turner and how much tv data that allows them more recently – made a whole division
      • Advertising jump after AdNexus (now Xander) improving ads in the entertainment space with all of their data
        • She’s fascinated by bias and fairness in advertising marketing
      • Creating drones for sat tower analyzing – DL-base to create real-time footage for automating tower inspection and anomaly-detection
    • Her projects: human mobility characterization from cellular data networks – how to move through space and time and interactions
      • Large-scale anonymized data – mentions her frustration from interviewing the prior year where positions were in completely new fields
      • Nanocubes – AT&T creation that’s opensource and visualize realization
        • Large-scale, real-time data set availability with time and space
      • 2006-2010 paper about seeing the anonymized data where at a certain time in a certain city, there would be stopping of texts and move to calls
        • Turned out to be calling taxis at the end of night from bars / out
      • Networks as everywhere: protein interaction, brain neural, social, street/transportation, power, people
      • Topology can show basic features – degree of nodes/connections and their distribution, most nodes have very few but small hubs have very large connections // mentioned Twitter with few users at 100ks
        • Clustered node networks or are there homogenous subgroups – filter bubble / echo chambers
        • How to influence people – distribution understanding and seeing the dynamic processes dependent on the network structure
        • Cascading failure: info flow, nodes have assigned capacity – 1 failure reallocates the load to neighboring (power grids)
    • Product management fellowship related to data science and what vp of marketing, c-suite needs to learn or know as it pertains to data science
    • One of her favorite – unstructured data and text data in NLP as fascinating projects where you can pull features

 

Experimentation & Testing (Notes from March 25 – March 31, 2019) April 17, 2019

Posted by Anthony in Digital, experience, finance, global, Hiring, questions, social, training, TV, Uncategorized.
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I know, I know. It’s a bit of a cop out to use a Game of Thrones image on the back of the Season 8 premiere from Sunday. Sue me [please don’t]. And I’ll give credit to the image creator: Instagram @chartrdaily for the fun visualization. However, after listening to Pinnacle Sports’ Marco Blume, I couldn’t help after hearing deployment strategies for their prop bets on popular TV shows, such as who will be left on the Iron Throne or the ever popular “Who dies first?” props. They experiment, hypothesize, post a line with a limit (hedge risk) and let the market decide from there. And boom – we have the theme of the week!

Antoine Nussenbaum, of Felix Capital at the time, mentioned going from private equity to start-ups and venture funding where they had to decide between backing people or belief in the company. He got first-hand experience by starting a company with his wife, successfully gaining funding, and then exiting – only to fail with a different company that wasn’t scaling. How did he go through frameworks to decide on startups to fund or help?

Mark Suster gave his take on how he comes to investment funding – sales, technical skills and being aware of each. How did his entrepreneurship experience influence his framework for funding new start ups? Why is it that there is a sweet spot for amounts based on run rate? Experimenting, failing and adjusting.

Then I had listened to 2 data scientist / researchers in their discussions of NLP parts – what to test, what they assumed to be true, how to approach new methodology and testing this methodology. Is there a limit to the progression that can be made with NLP? Why might it be relevant to decide on testing state-of-the-art further? Then, ultimately, what’s the applications for how we can use that optimization to improve the current status quo?

I hope everyone checks out what may interest them – this was a fascinating and fun week. So much so, that I suggested to a few different students for them to check out different parts (granted, I do this often, but I was quite excited to share these ones).

Cheers!

  • Antoine Nussenbaum (@Nussenbaum), Principal and cofounder of Felix Capital (20min VC 084)
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    • Partner at Atlas Global prior, p/e fund that was part of GLG Partners
      • Working on digital early-stage, venture fund and helped startups bootstrap after missing the tech side
      • Miraki, Jellynote, Pave, Reedsy, and 31Dover as some of his best investments
      • Helped start Huckletree with his wife
        • Looked for investment of $80mln but got $120mln
    • Backing someone vs backing the company initially in early stage funds
    • Raised in Paris in international environment, lived in UK as well
    • Launched 2004 software-on-demand business with 2 friends “that was not scalable at all”
    • Did M&A in the UK after leaving software
    • Felix Capital at intersection of creativity + technology, lifestyle brands: ecommerce and media, enabling tech
      • Stages – flexible capital, but have made investments from $200k – $6mln, focus on Series A + B
      • Geographic – agnostic, as long as backing entrepreneurs
      • Advisory services and focused on helping their investment companies
    • More entrepreneurs that know the playbook and how they can build, grow and scale
      • Looking for more companies that can scale globally or expanding outside with proper funding
    • Using Triangle as an example – bathing suits on Instagram strategy and launching millions of product via digital
    • ProductHunt as a blog he gets lost in – 15 min of destruction
    • Lifestyle-related excitement: food side, better life, marketplaces
    • Hard Thing about Hard Things and Capital in the 21st Century – relationship of wealth and economic wealth
  • Mark Suster (@msuster), MP @ Upfront Ventures (20min VC 085)
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    • Was VP of PM at Salesforce.com before Upfront
    • Late 80s – had an interest in development as a student in college in the UK
      • Worked initially as a programmer at Anderson (Accenture) for 8 years
      • Entrepreneurship isn’t for everyone – better to start earlier, need to have a fundamental understanding of systems (coding)
        • Python, PHP, Ruby, JavaScript – not trying to become best developer – just knowing the systems
        • Sales experience would be second – telesales or customer support – ask CEO to do an hour a week of calls
    • Started 2 software companies – one in England and then Silicon Valley, selling both – backer brought him in to VC
      • Fred Wilson wasn’t an entrepreneur, but does give you the insight
    • Don’t get the sense of urgency with too long a time – 3 months vs 12 months
      • Too much capital creates laziness and shortcuts that lead to mistakes
      • 18 month run rate for capital – takes 3-4 months to raise (start with 6 months plus)
    • Wants to see early stage companies once a month, roughly.
    • $240mln fund – invest half into companies and reserve the other half for follow-ons
      • 3 year timeframe, $40mln with 5 partners – $8mln per partner
        • Series A, B rounds where each partner is doing 2-3 deals per year when avg is $3-5mln investment
    • On his blog, has the “11 Attributes of Entrepreneurs”
      • Best known post would be “Invest in Lines, not Dots” – x-axis as time, y-axis is performance (any given day, your dot)
        • Interactions create a line that matches a pattern and he can decide if he wants to do business
      • Not a big fan of deal days or investor days where you hype up a company because of this
    • 50 coffee meetings a year – once a week, if you meet 50 entrepreneurs a year, maybe you’ll become close with 5-10 of them
      • Single best introduction is from a portfolio company CEO for an investor
    • He knows and built software company – SaaS-space since he knows how to be helpful
      • Data and video tech industry (has 11 personal investments and 5 are video)
      • AgTech as an underappreciated industry so far – stays quiet until a few investments before hyping
    • Too much company, too much money and entrepreneurs clouding the market for everyone else
    • Book “Accidental Superpower”, how demographics and topology will drive the future and how areas grow
  • Marco Blume, Trading Director at Pinnacle Sports (DataFramed #54 2/18/19)
    pinnacle_logo

    • Got into data science by “sheer force”, building quant team out from Excel going to R
      • Efficiency was by orders of magnitude since R was better than Excel
      • Could do anything with risk management, trading, sports
    • Pricing GoT, hot dog eating contest, pope election and making the lines
      • Use pricing and market analytics to let the people set prices
    • Risk management in general – maximize probability and hedging risk
      • Does the bottom line change? Does it affect anything? Regulations.
    • NBA where all teams have played each other – have a good idea of strength of teams
      • Soccer or world cup – not as much certainty with teams not always playing each other
      • Start of season has a lot more volatility and responsiveness to bets because of uncertainty
        • By end of season, bookmarkers have the price and knowledge, so they’re likely to increase risk
      • Bayesian updating
    • Goals to improve models, open new betting options to clients
      • Low margin, high volume bookmaker – little bit with a lot of options
      • Book of Superforecasting – group of people who are better at forecasting
        • Pays them already at Pinnacle – consultants, betting and paying the price
    • Much bigger R shop than Python at Pinnacle, active in the R community
      • R becoming more of an interfacing language and production language (vs C# or other), can use R-keras or plumbr
      • Teaching dplyr, rmarkdown and ggplot cover 95% of their work outside of specialists
    • GoT as one of his favorite bets
  • Matthew Peters (@mattthemathman), Research Scientist at AI2 – ElMo (Data Skeptic 3/29/2019)
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    • Research for the common good, Seattle, WA research
    • Language understanding tasks – ELMo (embeddings from Language Models)
    • PhD in Applied Math at UW, climate modeling and large scale data analysis
      • Went to mortgage modeling, tech industry with ML and Prod dev in Seattle
    • Trying to solve with very little human-annotated data, technical articles or peer-reviewed
      • Very difficult, very expensive to annotate – can you do NLP to help?
    • Word2vec as method for text to run ML on text, context meanings of say, bank
    • ELMo as training on lots of unlabeled data
      • Given a partial language fragment, language modeling predicts what can come next
      • Forward direction or backward direction (end of context), neural network architecture
    • Research community may want to use ELMo, commercial use to improve models already in prod
      • Pre-trained models available and open source
    • In the paper, evaluated NLP models on 6 tasks – sentiment, Q&A, info extraction, co-reference resolution, NL inference
      • Got significant improvements on results from the prior state-of-the-art models
      • Character-based vs word approach
        • Single system should process as much text as possible (morphology of the word, for instance)
    • Paper over a year old now but Bert was put up on ArXiv to improve upon ELMo (transformer architecture for efficiency)
      • Scaled the model that could be trained by many X’s, quality is tied to the size / capacity
      • Language modeling loss changed, as well (word removed from middle of sentence and predict before/after)
      • Large Bert models have computational restrictions – how far can you get by scaling the model
  • Kyle and early Data Science Hiring Processes (Data Skeptic 12/28/18)
    github-logo-und-marke-1024x768

    • Success isn’t correlated with ability to give good advice
    • Conversion funnel for businesses: website that sells t-shirts, for instance
      • Tons of ways to bring people into the door / website (ads, social media campaign, ad clicks)
      • Register an account or put into cart (what %, track it, a/b test and improve)
      • Cart to checkout process (how many ppl? Credit card entered, goes through, etc…)
    • Do any sites convert faster than others? Keep track, find out why / focus on continuing it
    • Steps for job hire: video chat / task / phone screens / on-site next / offer
    • Resume should be pdf (doc may not open nicely on Mac or otherwise) – include GitHub
    • SVM – should have margins or kernel trick on resume (otherwise, don’t include it)
      •  Ex: ARIMA (auto-regressive integrated moving average) – time series data

Brands, Strategy and Consumer Spend (Notes from March 11 – 17, 2019) April 3, 2019

Posted by Anthony in Digital, experience, finance, Founders, global, Hiring, questions, Strategy, Uncategorized, WomenInWork.
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For this week, I wanted to reach outside of my usual Wharton/Business XM channels and the typical 20min VC, so I dove into Discussions in Digital, which is a podcast done by McKinsey & Company, focused on sales and marketing in the digital space. What happened for the week, then, was a convergence on marketing strategy and the pull from physical stores to online media. We’ve seen considerable growth of digitalisation across a bunch of different industries, so the collection and reading through the notes helps to shed light on how different companies are engaging this through the 2010s and beyond.

However, we start with none of those, and I wanted to highlight her work. Christine Heckart, who recently became CEO of Scalyr, has been an expert in the technology space since her childhood around her father but more importantly, as a veteran of Microsoft, Juniper Networks, Cisco, and Netapp. She went into depth on what it means to be a master operator in the tech space as well as how she has managed being a new executive in an established company, which can often be a perilous position.

  • Christine Heckart, CEO of Scalyr (Bay Area Ventures, Wharton XM)
    scalyr

    • 2016 Woman of Influence by SV Business Journal
    • Talked about always being the lone woman in an industry of tech and general – always curious
    • Acts on BoDs for Lam Research and 6sense
    • Building the team at Scalyr, sitting and watching when she first replaced the founder to establish some trust
      • Not breaking things immediately, but gathering information and having the strategy
      • Her responsibility to have the vision, make the strategy and execute it all within the culture of the company
    • Previously with Microsoft, Juniper Networks, Cisco and NetApp
  • Discussion with the Marketing Matters professors
    • Talking about how Target and Walmart have been killing it again (Target french)
      • Physical locations, where they have operational excellence
    • DNVB (digital native vertical brand?) that opens a showroom/store to much success
      • Can have people try items, feel them and get a sense before placing an order online or in store
        • Have it delivered very quickly
    • Cannibalism of Gap / Old Navy on market
      • What’s the difference? Old Navy was hip and cool, initially.
      • Now, Gap is just more expensive Old Navy or vice versa
      • Releasing them as new brands (Gap/Old Navy / Banana Republic, etc…)
  • Reimagining CX in Mobile Age (Discussions in Digital, 6/28/2016)
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    • McKinsey’s Brian Gregg, Michael Jones (RetailMeNot), Mahin Samadini (McK DL), Dianne Esber (McK), Mark Philips (McK)
    • Radio 38 years to reach 50mil people, tv – 13 yrs, twitter 9 months, Google+ 88 days
    • Mobile as a phone or what? Transforming experience and every industry – beauty, connectivity and in both B2B and B2C
      • Mark was at Candy Crush – how do you understand users? Not maximized yet.
        • How to construct the journey through the product – mapped out the customer journey
        • Did a lot of pre-curation depending on IP, time of device and other numbers for the apps (before even using)
    • Can start to see that people plan shopping earlier – if outside of geofence (home, elsewhere) and look where they want to shop
      • Partners can see – RetailMeNot – when they want to shop
      • “Snacking” – personalized commerce, faster and easier to buy – more you frequently purchase
        • Reiterated by Candy Crush (90sec, even, with female demographic – put kids to bed and on way to bed or wherever)
    • 80% of transactions by 2020 will still be in physical locations in the US – 80-90% will probably be researched prior to entering store
      • This number is a bit high – it’s closer to 70%?
      • Seamless vs “Elegant seams” – customer knows where the difference is between channels
      • Mobile is still conversion-based, whereas people are commitment-phobes, so they want an experience
    • Went to RetailWest in Palm Springs – a CEO had a kid who took a picture of shoes that he could make
      • Posted on Instagram, saw how many likes
      • Eventually bought the shoes, got likes, etc…
      • Friends asked him about where he got them and he ended up building that ecosystem (but it’s not just shoes, it’s everything)
    • Toothbrush industry – how do you tell people to get a new one?
      • In 1980s, created an indicator bristle to tell customers to buy a new one based on the data
      • “What’s your indicator bristle?”
    • Existing companies out there – reality for mobile being a thriving way out
      • No singular model anymore
    • Stepping stone to AI: messaging / chat – voice – AI
    • Enabled physical world with digital (gift card originally with Apple and could take a picture and get it into iTunes)
      • Talked about OpenTable reservations – expected to have it, otherwise painful
  • How Strategy is Evolving / Staying in the Hypergrowth Digital World (Discussion in Digital, 1/18/17)
    • B. Gregg, Jacques Pommeraud (fmr Salesforce), Jon Weinberg (Sephora), Dianne Esber
    • Still a role for 3 year vision?
      • Yes – any company, any phase for what you’re shooting for.
      • Strategy could be an annual process with execs getting together – not likely going to work. Needs to be more often.
    • Sometimes smaller companies don’t see the need – how do we get bigger companies to do the vision quicker?
      • Bigger/broader vision (eg geographic expansion) hard to get passed out to the company as you get larger
      • Value of strategy comes from mobilizing the strategy
    • Architecting the strategy – has to be crisp enough to make pivots without issues, consistent framework
    • At Salesforce, what matters is customer trust, then customer success
      • V2MOM – vision, values, methods, obstacles and measures
        • Vision helps define what to do, values establish the most important
          • Customer trust / success
        • Goes down all the way in the company via a memo, accessible for everyone
      • With Facebook, used example of Sheryl Sandberg’s “Have hard conversations.”
    • At Sephora, rapid expansion – how do you continue to fuel the growth? Client-centric ideas, but how do you support it?
    • Is there a role of strategy to recruit?
      • Culture of leadership – used example of sciences like data scientist / VR value and what talents can help any company
      • Need app developed, whether it’s Bird or GE or Sephora, have to bring in people to work
    • At Salesforce – Jeffrey Moore has the 2×2 matrix for 4 zones
      • Efficiency zone (non-core activities: SG&A, support), Performance zone (core biz: 80%, execution)
        Innovation (lab, test – few things to try – new biz, products), Transformation (performance hopefuls)
      • In tech – birth of AWS – complete leader and supply chain
        • Siemens – institution-based, machines/phones/manufacturing and now high-tech medical instruments and big data
          • Data lakes, analytics and data-providing
    • Ultimate investment in next 3-5 years: People, data curation (either over-investing in tools that don’t need) or army of people (same problem)
      • No difference between retailer and tech or other companies
      • Personalize experience, data, customers
  • David Zhao? Baidu (Mastering Innovation, WhartonXM) – same day as ThumbTack march 14
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    • Talked about AI in cars (from SF Bay Area)
    • Ford’s “Faster horses” comment compared to just building the cars
      • Infrastructure came next – roads, highways
    • Initial autonomous thought sensors would have to be everywhere, infrastructure improved
      • Autonomous and sensors started taking hold once prices came down and placed into cars
    • Didn’t have a great guess – but 10 years, and he wasn’t sure how
    • Said a confidence interval would place the number of miles needed at 4 billion miles (and they’re at 800k?), 5000x necessary for Autonomous ‘comfort’
  • Michele Gelfand, author of Rule Makers, Rule Breakers (Wharton XM)
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    • How tight and loose cultures wire our world
    • Establishing relationships based on being tight / loose – none of us are across the board
      • Different tendencies – clean / neat, on-time, etc…
      • Working looseness or tight
  • Allbirds Co-Founders Tim and Joey (Built Product, Wharton XM)
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    • Talked about the business strategies they’ve had to employ, learn
    • Shoe laces that were excellent but cost too much
    • Having different soles that were 3x in cost, carbon 0
  • Adam Pritzker (@adampritzker), Chairman & CEO Assembled Brands (20min VC, 3/15/19)
    • Working capital and financial services, along with cofounder of General Assembly
      • Forbes 30 under 30, VF, amid others
    • Many in his family are entrepreneurs, so he felt it naturally
      • Empowering entrepreneurs – GA develop digital, and with Assembled Brands – products and goods
    • Optimistic about retail
      • Consumer spend much higher, and retail is closing faster – closes > openings
      • 90 of the top 100 brands lost market share (which means others are growing quickly, smaller / emerging brands)
      • Khait (partnered with a founder), and was able to look at the data in order to get a capital infusion for d2c side
    • Could map out the value chains
      • Incubated, operated emerging mobile-first, built distribution, developed creative content, financial p&a, benchmark and underwriting
      • Exists before vs exists today – as they re-platform retail, financing brands can be done differently
      • Traditional: purchase order would be collateral for bank but now buyers are individuals (banks and factories can’t underwrite this effectively)
    • One brand as brilliant vs another category not working
      • Very few SKUs and strategy can underprice incumbent by selling direct to consumers (mattresses, eyewear, razors, etc… as exception)
      • Adding channels adds complexity
        • Online/offline, direct/wholesale
        • Technologies for attending to business Shopify, Google Analytics, HubSpot
        • Creative/Quantitative marketing and product dev / manufacturing all to coordinate
    • Providing the network of founders and capital based on some of that data
    • Bigger problem isn’t price, it’s finding customer value wrong
      • Happens often where costs change or aren’t understood
        • Too many SKUs, optimization of prices around products
    • Saturation of marketing channels
      • Founders don’t realize that they can get to $30mln and cut growing to just get to profit
        • Safely growing, cutting can be analyzed – if costs remain the same but revenue squeezes, or dips
      • Instagram is the new QVC (best leveraging for social discovery)
        • Instagram empowers the content organically – ex of Halo Top
    • Fundraising infrastructure as broken – said it’s getting better
      • Old: Made samples, showed to stores, got purchase orders, use them as collateral for $ from bank, made goods and sold in store
      • New: Software and systems need to get streamlined to make it easier as the channels have gotten more complex
    • Niche exits more often than big ones
      • 70-80% ownership of the company vs multiple rounds and only 5% – can be similar exits if capitalized properly
    • Coddling of American Mind & Upside of Stress (Strive to be antifragile and to invite stress, fragility) as books
    • Design / brand that he likes: Uhuru Design, founded in 2004 in high-end furniture, contract division built out over time (d2c to enterprise)
    • Scarcity of financing and benchmarks, no IRL community for physical goods
    • Organic referral and repeat purchases (always delighting customers should be great way for a virtuous cycle)

Data + Opportunities for Masses (Notes March 4 – March 10, 2019) March 28, 2019

Posted by Anthony in education, experience, finance, Founders, Hiring, medicine, NFL, questions, training, Uncategorized.
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This week was all about different types of people chasing and building what they wanted to build. What drives people – what are they drawn to? Passion, energy and asking the questions to further the quenching of thirst for the next step. Reading the notes I had for this had me down a rabbit hole for each one – thus the delay.

Interestingly enough, these founders, presidents, authors and data scientists / explorers are in different industries. We had digital tech and marketing, strategy, data science as it applied to healthcare, NFLPA / financial literacy, and education of cs and tech stacks through ISA’s.

Believe that you can learn from others to further what you do to progress forward.

Steve Mast, President and CIO at Delvinia (Measured Thoughts, Wharton XM)
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    • Using Methodify for geolocation data / surveys
    • Digital tech to help marketers, researchers and leaders collect, visualize and enable data
    • Educated as an architect, then video game designer and producer in the 1990s
    • Joined Delvinia in 2000 to build interactive design and digital marketing
      • Talked about doing events where they get volunteers to sign up for brand / marketing analysis
      • Ask 2-3 questions that are pointed, geo-enabled for brand / important points at the event
      • Makes sure not to have personal identifiers
  • Joseph Jaffe (@jaffejuice), author Built to Suck (Wharton XM)
    • Admiral, co-founder at HMS Beagle, strategy consulting for surviving
    • Talked about how Harley Davidson is in every marketing book but what are they doing now? Floundering
    • Nike ads – never talked about the product (shoes), but call to action – Just Do It
      • Nike as providing the tools for which you act
      • Used their stores as ex of environments for their product – having treadmills
        • Each employee was a runner, wearing Nike and touting the products, experts
    • Remembers asking his class if they knew the first bank to implement ATMs
      • Didn’t provide the answer – jumped into 4 P’s – one student asked what the answer was
        • Answer was that it didn’t matter because every single bank mentioned had ATMs
      • Only thing that mattered – first-mover’s “advantage” if you can keep it
      • “What are you doing now?”
  • Chris Albon (@chrisalbon), Getting First Data Science Job (DataFramed #55)
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    • Data Scientist at Devoted Health, helping to fix healthcare system
    • Co-host of podcast Partially Derivative, since stopped, and had a kid / moved
    • Humanitarian non-profits, working on team for building companies with a soul
      • Devoted – health insurance company started by Todd (CTO of US) & Ed Park (CEO of health company)
        • Creating company that you’d want family members be a part of
        • Make healthcare that works (primarily senior citizens, Medicare)
    • His background is from quantitative political science – politics and civil wars
      • Perspective of research, experimental, statistics – PhD with these fellows
      • Meeting friends with a ton of amazing, applied projects (LinkedIn, etc…)
      • He needed to be applied vs research in order to get out of academia – joint Kenyan nonprofits (election monitoring and disaster relief)
      • Real data or fake reports, safety, ethic and morals come up – threat models aren’t the same
    • First hire at Brick (free wifi to Kenyan homeless, etc…)
      • Using established tools to provide others data / analysis – for a team to not know that going in, it was impressive (wizardry)
    • As a team, you can hire and absorb senior data scientists
      • People who got first time jobs at Facebook or something, got to see scale and experience that they can move on easily
      • At a Facebook/Google, end up doing heavy data analyses for the massive scale and is a big role
        • Hard, analytical challenges
      • Smaller companies may ask someone to do a ‘full stack’ / general data scientist that has to build everything on their own
    • Early on in hiring process – ex with Master’s in ML, and that’s what you want to do
      • Generalist builders at Devoted, but not strictly ML or other thing
      • Heavy AI or ML would be theory-based, dissertation level technical discussion (obvious focus)
    • Doing data science generally – many other problems – Bayesian analysis, RF, etc…
      • Far more jobs for those that are generalists at companies for business data – predicting drones watering crops, customers churn, illnesses
    • With different backgrounds, should figure out how to feature yourself & experience
      • Side projects, blog posts, portfolio, visualizations in a way that’s easy – testing, GitHub, versioning
    • Talked about his first meeting at Devoted Health – 4 data scientists in the room with a doctor, discussing the coding of health / diagnosis
      • Said he was fascinated in the meeting as he wanted to know that side, new business
    • He genuinely enjoys new techniques, analysis that he doesn’t know and learning about it – passionate about what they are and learning
      • Not hiring for junior – it’s because you will want to grow into senior
    • RF > SVM since it works out of the box, but said SVM is an awesome mathematical tool
      • Used it as a teaching point and visual – but in production, he’d never seen it
  • Eric Winston (@ericwinston), President of NFLPA (Wharton XM, Leadership in Action)
    • Talked about how important relationships and the soft skills were
    • Financial literacy as a passion of his – talked about how little players know going in, especially after college
      • College finance doesn’t teach it, either
  • Austen Allred, Founder/CEO at Lambda School (20min VC 3/8/19, FF)
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    • Bedrock, GGV, GV, Stripe and Ashton Kutcher as investors – $48M so far
    • Prior, Senior Manager for Growth at LendUp and co-founded Grasswire
      • Income inequality, financial health thoughts – nothing was moving incomes
      • Was in a small town in middle of nowhere, Utah
    • Had to live in his car in SV for a while and figured out how to schedule – during summer, would get hurt obviously
    • Raised $500k initially, couple months of cash left, due diligence – investor decided to not continuing Dec 23 (daughter was born soon after)
      • Never wanted to be in that position again – thought it would’ve been VC but it was more about a successful business
      • At YC, wasn’t focused on demo day – modeled 2 scenarios: 1 with VC money vs otherwise going wrong and seeing no VC money didn’t work
    • About the right time to raise: $1 today would be $3 or $4 later, still had much of their series A – getting dozens of VC emails and say no
      • No goal to raise B at that point, walked through the numbers with Jeff (one of investors) over dinner
      • So Good They Can’t Ignore You (Steve Martin quote, but Cal Newport book)
    • Looking at product-market fit – people would pay whatever to get to the job / signal
      • Incentives aligning, job and person – $1000 to start and pay after getting a job: Got into YC and thought no upfront deposit, etc…
      • List of 7k people, trying to refine and make sustainable
    • Training people online was tough, free upfront / no SITG – no Bay Area / NY, online engineering students
    • Iterating on all facets of business so quickly: had to do it, quickly and concurrently
      • Each 5 weeks do a project, roll people together and do an app – if they can’t, roll it back
      • “Insane” – but more people just can’t fathom DOING, the ACTION
      • Before running the experiment, they determined the metrics for success and failure (if it doesn’t happen, fail)
      • Career coaches / meetups / staff bonuses for people trying to get people hired – success of those 8 trials
    • Wright Brothers biography book and Les Miserables (humanity)
    • Changing SV – fundamental human problems, he wants them to build more, try more
    • 500k students in the year for 5 years goal

The Journey (Notes From Feb 25 – March 3, 2019) March 22, 2019

Posted by Anthony in cannabis, education, experience, Founders, global, Hiring, medicine, questions, social, training, Uncategorized, WomenInWork.
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I wanted to focus on the variety of journeys that these amazing people have been  on. All different, all learning. The commonality of assessing one’s place and moving strategically to take advantage of an opportunity that allowed each of them to do what it was, at that time, that they wanted to do or focus. I believe that is an innate skill.  Some have to build up to have the confidence to assess what they want. Others let it sit in the back of their mind until someone brings it out.

As a founder, I believe that becomes even more of an important skill. You have to not only know what you want to chase, but also where you want to go. Then, follow that up with being able to creatively attract others to do the same – whether they’re investors, customers, or potential employees/partners.

  • Julia Silge, co-author of Text Mining with R (Data Skeptic 2/22/19)
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    • At StackOverflow now, phD in astrophysics, astronomy
      • Worked in academia and went to edtech start-up for academic development
      • Transitioned into data science – had needed to brush up on some of the skills and updated machine learning
      • Data scientist for 3-4 years
    • Did some public work for her portfolio, worked with state stuff on Drought, etc…
      • Thought about NLP for analyzing Jane Austen texts (public, projectgutenberg), and opened it up
        • Which parts of book have narrative more sad / joyous and sentiment analysis with heat maps
      • Started to develop TidyText package and R build with a friend – bridging text and R analysis
    • Using R as data science
      • Tidyverse database, messy real source & into the form she needs quickly
      • Mature community for statistical modeling in R
      • Text classification – regex as building blocks for effective results
    • At StackOverflow – texts every day and statistically analyze the numbers
      • Developers survey as one of the largest projects
    • Book for people who may have tried other approaches with text
      • 1st half lays out concepts, common tasks in text mining
      • 2nd half is beginning to end case study – eda, what’s in dataset, implementation of model
  • Brian Wong, Founder at Kiip (20min VC FF018)
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    • Started after university at Digg (laid off after 6 months) before starting Kiip, focused on mobile rewards network
    • People he truly knows are the ones he’s been with over 5 years
      • True Ventures, Relay Ventures, AMEX ventures, Hummer Winblad
    • Founder-friendly in his terms: creating services and ecosystem of the founders among the invested, not taking a massive chunk immediately
      • Services as you’re getting formed, early on
    • Quiet with his board – once every two, three months meet up, depending on financing
      • Sources for him if he needs others, find specific customer or advisor, analytically looking at problems
      • Trained by True Ventures initially about dealing with the board
    • Gamification tactics derived from Predictably Irrational book
    • “Nothing is ever as good as it seems and nothing is ever as bad as it is”
    • Jason’s Calacanis blog – seems to agree with a few
    • Inspired by a few founders: Elon, Elizabeth Holmes; moreso maybe less loud founders, Mike (one of his investors – NASA scientist)
    • Favorite apps: Tinder for dating, Evernote, Box app (storage – mobile app is awesome – faster than DropBox)
    • For Kiip, ad-blocking fever-pitch and being ones that can help – MasterCard as one of their big partners, usage / app data that they’re sitting on
  • Matt Lerner, Distro Partner with 500 Startups (20min VC 082)
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    • Runs the London office, specializing in conversion optimization, analytics engagement, retention
    • Helps them build and grow (Distro team) to growth engines and scale
    • Worked at PayPal in 2004, marketing director initially before later
    • Skype calls over 45 minutes, brainstorm over tests with a cycle time and see results in 48 hours – 2 days
      • Was told he could do this full-time and enjoyed it (Distro Dojo – growth to product-market fit)
        • Invest in post-seed, pre-series A typically – early stage / accelerator program for earlier
      • In London, he looks for live, functioning product with corpus of people out of beta
    • Talked about Mayvenn (connecting to the NEW episode about Series B) – Series A here
    • Where in the funnel do you need to focus on?
      • Understand the business, then brainstorm in the “dojo” – all kinds of ideas
        • 20% CTA button change occasionally – not always
    • Just invested in Fy, Founder Tom in Berlin – built entire business with growth in mind
    • Anna Kerenana “Happy families are all alike but each unhappy family is unhappy in its own special way.”
      • Companies don’t get their product out to customers in a way
      • Measuring / optimizing for wrong targets
      • Tactical things to ensure spend is done properly
      • Way to test quickly – 4 Hour Workweek – Bought 5 different ad-words and checked his titles for unpublished book
      • Paid acquisition in way that CAC is much lower than proven LTV of customer, can go quickly through advertising
        • Most businesses need organic acquisition channels over paid
    • Ultimate growth hacker – David McClure (his boss) – pirate metrics talk (viewing of video)
      • Sean Ellis (from DropBox, GrowthHackers.com owner) – mentored him at PayPal – attachment too big for email, send DropBox
      • Eddie Johns (Growth at Wealthfront, before at Quora and Facebook)
      • In London, Millen Paris?
    • Favorite growth hacking tools: MarTech talk, 500 Startups for best tools
      • Deck in show notes, Top 35 and Top 10
    • Books: The One Thing You Need to Know?
    • Tamatem – exciting startup in Dojo, Middle Eastern mobile games publisher
      • License other successful games, translate them, half the revenue and found money for developers
      • Don’t have to be good at making games – just need to have the database and quick adoption of other games
  • Chuck Smith, CEO / co-founder of Dixie Brands, Cannabusiness (Wharton XM)
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    • Discussing CBD vs THC products and difference in integration / vertical distribution
      • THC requires state and full distribution
      • CBD can be sold online
    • Keeping the brand as a reputable one and making sure it sees plenty of time
    • Partnership with Latin American company for full integration / distribution channels, laying foundation for easy process
      • Ventures with other companies to engage quickly or acquisitions
  • Solomon’s Code authors (Wharton XM)
    • Olaf Groth, Mark Nitzberg
  • The Ultimate Side Hustle – Elana Varon (Wharton XM)
    • Different types of start-ups and trading compensation (time vs money)
  • Marvin Liao (@marvinliao), Partner at 500 Startups – SF accelerator (20min VC 083)
    • 10+ year vet at Yahoo!, came to Bay Area/Silicon Valley in 1999 tech boom, laid off  2001
    • Left Yahoo in 2012, did angel investing and speaking at conferences, mentoring
    • Learned investing game by angel investing, though, to his wife’s scolding, didn’t do well
      • Operator as investors – used to be in the same role – lots of services
      • Online marketing / sales experts in accelerator in the portfolio
      • Both models-Greylock, Accel vs 500 Startup & First Round,service-based)
    • Why 500 Startups? Strongly focused on sales and marketing – fit for him, especially being international (global)
      • First 2-3 meetings or intros are free, but after that – some value returned
    • Went from 1100 companies down to 36 for the accelerator
      • Seed fund – 12-30 cos a week, one inv ~2 weeks – not necessarily random
    • Average check size is $50-100k – doesn’t take board seats but gets board observer rights
      • Look at pre-launch phase, consumer mobile phase wants to see traction (10mil vs 1mil downloads)
      • Won’t look at enterprise SaaS pre-launch, wants to see $10-15k mRR in established space
      • Different industries requiring different attention
    • Industries that he’s looking at – marketplaces / platforms (SkillBridge), digital health
    • Challenge in his 2 years: cycles of learning (shocked that there are arrogant investors), still treats himself as a complete novice
      • Great investor and develop the instincts, thesis and to risk being wrong a majority of the time
    • Favorite book: Art of Worldly Wisdom, Dune (science fiction – key) – SingularityHub
    • Calend.ly and Evernote, Amy.X.AI (?)
    • Take on Yahoo: “They’re toast.” No disrespect to Marissa – trying M&A and most big companies aren’t good.
    • Challenge for 500S: scaling @ quality, going from 2 accelerators to 4 in Silicon Valley
      • Lucky and systematic difference to get to that point
    • Interested in the most recent batch: Neighborly (batch 10, fintech – hates Wall Street so disrupting this), AgFinder (agtech – not much attention but such a vital part of the global problem)
  • Ashley Whillans (@ashleywhillans), Asst Prof at HBS in Negotiations, Orgs and Markets (Wharton XM – Time Poverty)
    • Went through study in Canada with subjects that would receive $40
      • One group subjected to restriction that it has to be spent on “time saving”, other could be whatever
        • Measured happiness after each day (with a call)
      • Time saving could be fast food of some sort, hiring a neighborhood boy to shop, etc…
      • Happiness was higher with the $40 spent for time saving
    • Check the white paper for time saving and happiness
  • Elizabeth Hogan, Brand Dev at GCH, Cannabusiness (Wharton XM)
    • Discussing various levels of products – CBD vs THC and other treats
    • Company founded by Willie Nelson in 2015
      • Willie’s Reserve (flower, edibles, vape products at both med and rec dispensaries)
      • Willie’s Remedy – CBD oil-based products – talked about the neuroscience behind activation with cbd products
    • 8 oz cups of coffee with 5mg dose of CBD – often bring as product demos for concerts, festivals, events
    • Marketing is difficult because of federal regulations and the big marketing channels – Facebook, Instagram, Google, etc
      • Some influencers have been used but have to be careful – can lose their accounts if wrongly done
    • Plenty of organic marketing currently, but looking for paid channels has been a difficult task
  • Hooked author, Nir Eyal, (Wharton XM)
    • Habit building – playing on pains
      • 4 different ways to take market shares
        • Velocity, frequency (think)
      • Pains as psychological effects – pleasure as a result, and minimizing pain
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